AdWords

“He also implemented the first version of AdWords, built AdSense, rewrote the core search pipeline five times, co-invented and implemented Bigtable MapReduce, TensorFlow, and Gemini.”

“The first version they launch includes self-serve and includes ad quality. But it doesn't yet include CPC or the auction, which is funny.”

“There were no books about startups doing this. It was all the info marketer, internet marketing stuff. And so I went and learned copywriting from them and applied it to startups... So they were doing split testing. They were doing AdWords. They were doing SEO.…”

“And by 2019, We're spending a billion dollars on AdWords.”

“SEO is probably going to be invested in more instead of less in a down market because people look at their AdWords bill and they go like, oh, maybe we should do something about that.”

“You can't really create demand with SEO. So that, I mean, that is the thing that, that is very counterintuitive to a lot of people, but SEO is very demand driven, just like AdWords is very demand driven. The demand has to be there. You can't create the demand.”

“In March of twenty-twenty-two, Parker and the company articulated a very specific and detailed product roadmap around how they can really become, through their employee graph, over time, I don't think he would phrase it this way, but I'm going to, the AdWords …”

“It's one of the most expensive AdWords that you can purchase on Google. The word insurance and insurance related terms can go upwards of 40, 50, 60 dollars a click.”

“Three of those customers went up To the 1500 dollars per month plan, which we offered them in a custom basis.”

“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”

“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”

“Yeah, it's about 12 month payback, yeah.”

“And I tried to spend some money on AdWords and other advertisement platform, but it didn't work, and so what works the best for us is is organic traffic and work on our own SEO.”

“I don't know if you could grow a business on AdWords the same way I did 15 years ago, because I think people look, they look for the brand now.”

“We've tried everything. It seems like we've tried everything. I've tried about five different consultants. We've tried Facebook. We've tried AdWords and you know, it's not like things are terrible. It's just their channel. We have not been able to scale anythi…”

“This isn't just sort of a, you know, a random example. This is how Google runs their AdWords system. With five data centers, and the reason is that you can actually have a planned maintenance on a data center, and actually have an unplanned, ah, outage on anot…”

“So affiliates customer cold email and AdWords. We're going to try to steal like some competitors you know, like yeah.”

“So I think we spent about maybe 12 K up to 15 K on different sources. Most of that was AdWords, some of it various different channels.”

“In fact, it became the lifeblood, the capital that funds nearly all of Google's innovations. In essence, Cheryl and her team were building the infrastructure for global online advertising.”

“So we've upped it to about a 120,000 per month.”

“And I ran into this, like, really head first, like, into a brick wall when I got to Google in 2002, and they were using sharded MySQL in order to run their AdWords backend, and they went from, like, eight shards to 12 shards to 30 shards. By the time they repl…”