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AdWords

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Mar 4, 2019 by Anthony Casalena · across every show →

Everything said about AdWords, oldest first

Mar 4, 2019 bearish
Opinion
Casalena: Growing on AdWords today is unlikely because consumers seek established brands
“I don't know if you could grow a business on AdWords the same way I did 15 years ago, because I think people look, they look for the brand now.”
Anthony Casalena Mar 4, 2019 ▶ 43:01 Squarespace: Anthony Casalena
May 24, 2021
Assertion Supported
Insurance keywords on Google cost upwards of $40 to $60 per click
“It's one of the most expensive AdWords that you can purchase on Google. The word insurance and insurance related terms can go upwards of 40, 50, 60 dollars a click.”
Jennifer Fitzgerald May 24, 2021 ▶ 54:01 Policygenius: Jennifer Fitzgerald
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