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AdWords

3 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Oct 5, 2022 by Geoff Lewis · across every show →

Everything said about AdWords, oldest first

Oct 5, 2022 bullish
Prediction Not checkable as stated
Lewis: Rippling will become the AdWords for SaaS software distribution
“In March of twenty-twenty-two, Parker and the company articulated a very specific and detailed product roadmap around how they can really become, through their employee graph, over time, I don't think he would phrase it this way, but I'm going to, the AdWords …”
Geoff Lewis Oct 5, 2022 ▶ 13:34 Geoff Lewis: Why I Put $200M into Rippling; Uncapped Notes; "Compound Startups" | 20VC #933 · 20VC with Harry Stebbings
Apr 12, 2023
Insight
Joost de Valk: SEO cannot create demand, only capture existing search intent
“You can't really create demand with SEO. So that, I mean, that is the thing that, that is very counterintuitive to a lot of people, but SEO is very demand driven, just like AdWords is very demand driven. The demand has to be there. You can't create the demand.”
Joost de Valk Apr 12, 2023 ▶ 31:09 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023 positive
Prediction Partly held up
De Valk: SEO investment increases during economic downturns
“SEO is probably going to be invested in more instead of less in a down market because people look at their AdWords bill and they go like, oh, maybe we should do something about that.”
Joost de Valk Apr 12, 2023 ▶ 18:48 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
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