De Valk: SEO investment increases during economic downturns
Joost de Valk · Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings · Apr 12, 2023 · at 18:48
Joost de Valk, founder of Yoast, explains why macro economic downturns increase demand for organic SEO compared to paid ads.
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“SEO is probably going to be invested in more instead of less in a down market because people look at their AdWords bill and they go like, oh, maybe we should do something about that.”
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