search engine optimization

“At Pinterest, Casey turned SEO into a scalable acquisition strategy, increasing conversion to signups, five X.”

“Not to look at growth or even product building as one specific thing to grow your product. You can look at it in terms of SEO or paid loops or viral, but it's also about M&A and building entirely new products.”

“Over time, you will see all the best, most successful companies, they always have some sort of a viral approach or content-based SEO approach.”

“Measuring the success of SEO is hard, because Google has very, very, very success, successfully, and I'm going to get shit for this Google has very successfully made it impossible for people to track the effect of anything but CPC.”

“You can't really create demand with SEO. So that, I mean, that is the thing that, that is very counterintuitive to a lot of people, but SEO is very demand driven, just like AdWords is very demand driven. The demand has to be there. You can't create the demand.”

“There's basically two sides SEO, right? You have the technical stuff and you have the content side of things, and the technical stuff is not something that anyone wants to think about.”

“So if you're already doing CPC, I take 10% of your CPC budget and allocate it to SEO.”

“SEO is probably going to be invested in more instead of less in a down market because people look at their AdWords bill and they go like, oh, maybe we should do something about that.”

“And at RAMP they're all under one roof which is great and have the same kind of north stars and goals.”

“A lot of the underlying things that you need to do to be really successful in SEO. Are the same things that you need to do to be really successful with these LLMs, right? You need to have a product that is relevant. You need to have content that people find in…”

“With that context SEO was driving more than 70% of Quizlet's growth and had been for some time.”

“Quizlet that's, you know, 95% plus organic acquisition through SEO and word of mouth”

“It used to be the customers just visited our website, but today they are On YouTube, they're on Instagram, they're on, you know, other, you know, TikTok, and they're on LinkedIn, and you need to be where your customers are, not just expect them to come to wher…”

“SEO is about 50, 15% of the 90% organic to date, so it used to be our number one channel, but now our sort of like user flywheel, word of mouth, and people sharing designs are our biggest.”

“This whole thing about SEO being dead is, is stupid. It's dead for folks that don't have a brand, don't add value and don't have reach.”

“It should be a much bigger market because the agents are going to take actions. I mean, the agents are already taking actions for people. And so in a world where there are actually actions being taken at the endpoint, it's not just presenting a link to somebod…”

“If you do the things that are good for SEO traditionally, you're going to benefit from it. From GEO. And that's already been proven by many companies who already start to get a lot of organic traffic from generative engines, even without optimizing for those m…”

“SEO foundations are unchanged. And what I mean by that is some of the same systems that we rely on to get our websites indexed, our content seen, visible, crawled by Googlebot, and the rest of the internet are still the same systems that LLMs and generative en…”

“I think the transfer is pretty high in areas like customer support copywriting SEO, like some of these marketing related areas.”

“Not down, actually up. Because there are so many more things that need to be done today.”

“Like, you still have to invest in SEO if you want to have the baseline of growth. But is SEO gonna be the reason that you're gonna win in your business? I don't think so. It's just something that you have to do. This is not gonna be the reason why you're gonna…”