Wix is increasing its SEO investment despite the rise of AI
Omer Shai · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · Jan 31, 2026 · at 30:13
Omer Shai is the Chief Marketing Officer at Wix. He responds to host Harry Stebbings' question about whether AI has reduced Wix's spending on traditional search engine optimization.
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“Not down, actually up. Because there are so many more things that need to be done today.”
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Wix CMO Omer Shai says optimizing for overall conversion rate is stupid
“It's like going after conversion rate as a matrix. Think how stupid it is to go after conversion rates.”
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“And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven day cohort, 14 days cohort, and 28 days cohort. It is eventually giving me an indication about when my TROI is going to be one.”
Omer Shai says most relevant global web traffic remains on Google
“And again, in general, when you are looking at most of the traffic, the relevant traffic in the world, it's still on Google.”