The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 214 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Thuneberg initially rejected Google's offer to feature Supermetrics at launch
“Some people from Google reached out and then they said that they are planning to launch this Google sheets, add on gallery. And I asked if I want, would I want to be one of the first add-ons to be featured in that gallery. And guess what? Actually, I said no t…”
Thuneberg: Google asked Supermetrics first to build Data Studio connectors
“When Google released the Google data studio connector gallery. So you can bring your marketing data from non Google sources like Facebook ads, Twitter ads, and so on into Google data studio. And there we were also the first company that they asked to develop t…”
Patrick: Basic on-page SEO usually secures top-three rankings in rural markets
“H one tags, backlinks a good site structure, Google best practices when you build the site is going to go get you usually a top three.”
Checkli achieves zero CAC through top Google rankings for checklist terms
“It's honestly free because I think we talked about this in the past, like with my site auditor, I have a massive SEO background. Like if you Google free checklist maker or checklist or any of those things, I'm number one for almost everything related to checkl…”
Schennink: 50% of Doka customers come from Google, rest from open-source tools
“I think 50% Google and the rest is like via Filebond and other open source products that I sell or sell. I have available.”
Keynejad: Veed's YouTube tutorials capture Google's position zero featured snippets
“We're getting the number zero spot on Google with it.”
Baird Hall claims Wavve achieves a 40% return on Google search ads
“Well, I know we're paid, you know, we do a lot of paid search and Google ad search
and we get a 40% return on ad spend for that.”
Eitzen: Microsoft and Google bought hundreds of gift boxes in bulk
“What we were surprised by when we pushed to e-commerce was that, again, it was these brands, big companies like Microsoft, Google, that would purchase 203 108 hundred boxes in one go. Brand the boxes and send them to all their, you know, people on various depa…”
ProfitBooks ranks on Google's first page for 50 to 60 keywords
“So we rank almost for, you know 50 to 60 keywords for number one on Google on first page.”
Meek: CodeLingo landed pull requests at Google, Uber, and Sky UK
“In the past month we've had so our bots automatically finds and fixes code. We've had pull requests landed by companies like Google, Uber, Sky UK all in the past few weeks.”
Intellisphere finds Facebook ads more cost-effective than long-tail Google
“We've found Facebook to be a little bit more effective, cost effective than the Google long tail.”
Some Brex Customers Charge Millions Monthly on AWS and Google Ads
“We have like actually customers paying millions of dollars a month in AWS bills or Google ad spend through one Rex card.”
Russell: Checkli ranks top two on Google for 'checklist', reaches 90,000 members
“Literally, if you go to Google and search checklist, we're usually number one or number two, and we've got about 90,000 members around the world”
Russell: Checkli user's checklist ranks at top of Google for Hallmark searches
“When you type in Hallmark movie schedule, which a million people a month are doing right now because it's a huge season for that, her checklist is coming up As one of the top results in Google now.”
AdSwerve's revenue model ranges from a 50/50 service split to 90% SaaS
“Some of our product models are very 50 50 because they're very service driven. And then other products are going to be more just SaaS based model where they're almost I'd say 80 to 90% where we're just kind of helping with the platforms like licensing and dist…”
BEE's top Google ranking drives a $3 to $4 CAC
“We have a cost to acquire a client, which is very, very low. It's three, four dollars, so incredibly low. Thanks mostly to Google, because if you look for email editor on Google, we are one of the first results.”
Credo ranks top three on Google for most of its listed agencies
“And I do that with the agencies and, you know, consultants on my platform as well in that they all have a public profile that's indexable. They can get reviews on there. And for most of the agencies, if you search their brand name, I rank number two or three w…”
Zillow has over 30M indexed pages on Google compared to Remax's 5.2M
“Remax has, for example, 5.2 million pages indexed on Google. Zillow has over 30.”
PrestaShop monetizes free open-source software via marketplace add-ons and sponsors
“We mostly monetize through add-ons sales. So we've built and developed a software which is open source and distributed for free on our websites. And the way we get money, it mainly comes from So modules or add-ons or connectors, which are sold on our marketpla…”
Sullivan: Bookafy averages roughly 20 new trial signups per day
“Between like, say, 10 and 30, it's, it averages probably closer to 20 per day of new trials, and a lot of those are coming from a combination of like some we get from Capterra, some we get from, direct from Google, and a bunch we get from customers just, our c…”
Dorfbauer: Google uses Usersnap for internal product feedback across teams
“Google is using it to build internal products. So they put user snap on top of their internal projects and they give feedback back and forth between the different teams.”
Shopper Approved is one of just ten Google Ads review syndicators
“So if you go to Google and you see five-star listings next to a pay-per-click ad, we're one of about 10 companies that have the ability to do that.”
Akar: Influenster sees 10% MoM traffic growth post-Google partnership
“You know, we grow around 10% month over month, our traffic since our partnership with Google, and I just want to make sure that that is solid growth that's happening at all times, so I'm always on it.”
Google spent nearly $1B annually on corporate travel in 2008
“So at Google back in 2008, they came up with the concept of, you know, Hey, we're spending close to a billion dollars in travel every year back then.”
The creator of Google's internal travel program currently advises RocketTrip
“The guy who built the program at Google is now an advisor to the company. So so we built it in part with him.”
Kleczynski: Malwarebytes spent $300,000 on Google ads in one month
“Just in Google, for example, we spent six figures, 300 K on Google. Just in one month.”
Instapage spends up to $2M annually on PPC advertising
“Per year we're spending about a million and a half to two million dollars in, in PPC advertising.”
Industry Brains was first to market with B2B pay-per-click before Google
“Progression has gone from pay-per-click back the day before Google was auctioning clicks. We were the first to market there with a B to B product called industry brands.”
Quantum Workplace spends $50,000 to $60,000 monthly on paid acquisition
“We'll spend, let me break it out by month, it's probably less than, probably between 50 and 60,000 dollars.”
daPulse Built a Proprietary BI Tool for Campaign-Level ROI Tracking
“We developed our own BI tool that is called Big Brain. Big Brain, yeah, it's like a really good name for a BI system. I like it. And it has every cent we spend, and every cent that goes in, we hook up to the API of Facebook and Google, and really, we know on t…”
Google deployed 2,000 Mobstac beacons across 117 Indian train stations
“Google has deployed over 2000 beacons at 117 train stations, and they're using these beacons in conjunction with our platform to do essentially proximity marketing.”
Google Chrome integration allows Mobstac beacon notifications without a native app
“So what Google essentially did last year was they changed the mandate where they basically made beacon technology compliant with the Chrome browser. So what that means is that if you actually have Chrome browser, which by default all Android devices have a sli…”
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Ozen: Vistar Media takes zero inventory risk through real-time buying
“We don't actually really ever have risk on the inventory because the system is a real time system. So with other media like Google and Facebook where you have real time buying of ad inventory, our system operates the same way. So we don't actually buy it up fr…”
Kubernetes shifts computing from virtual to logical infrastructure
“And so Kubernetes has really, you know, provided the step from having to think about virtual infrastructure to thinking about this logical infrastructure, this perfect idea of what a machine should be. And that's largely how, you know, developers at Google and…”
Benson: Badger Maps' customer acquisition cost via Google is around $300
“I think Google's around 300 dollars.”
ZeroApp closed a $700k seed round from tech angels
“We have a seed round closed in May, 700 K, mostly from angels. We have a great, great investors from Google, ex-Googlers, ex-Amazon, Skype, I mean, all of the communication companies, so we have angels from this company.”
Mojsilovic: Google enterprise is growing 30% YoY with 5M–10M business users
“Because the Google in an enterprise world is growing around 30% year by year, and they already have more than, between five and ten million businesses using Google Apps.”
Business Hangouts had 1.7 million users when Gary Guseinov acquired it
“It had over 1.7 million enterprise users, so these are people who, who've downloaded the application, installed it in their Google account. And it had, has over 700,000 registered users and has 70,000 enterprise users.”
Monumetric CEO: Google is simultaneously our best partner and biggest competitor
“Google is our best partner. Right. Like, they're our best partner. They're also our biggest competition.”
Chefs for Seniors Has Spent Only $700 Total on Paid Ads
“We've spent like 700 dollars ever on Facebook and nothing on Google.”
Singhal claims US college students make 2B monthly Google searches for homework
“There are about 21 million college students in the United States, and these students, when they get a homework or assignment or a quiz, they make about two billion searches on Google every month.”
AstroPrint monetizes via OEM licensing and a 70/30 app store revenue split
“One side is software that goes inside a three D printer that makes the printer very easy to operate. That's free for personal use, but we charge for commercial use and branding typically on a per printer basis. Our main customer there being a printer manufactu…”
Jonathan Sposato is the only person to sell two companies to Google
“He was the only guy to sell two companies to Google so successfully.”