Tyson Quick

Founder, Instapage · 1 appearance on the record.

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founderexecutive@TysonQuick ↗LinkedIn ↗instapage.com ↗

Tyson Quick founded Instapage in 2012 to address digital advertising inefficiency by offering automated, personalized post-click landing page optimization. He bootstrapped the SaaS platform past eight figures in ARR before raising a $15 million Series A growth equity round led by Morgan Stanley Expansion Capital in 2018.

12statements → 8claims → 0claims resolved → 3.92/5average certainty → 1.33/5average debate potential →

8 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 4 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tyson argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tyson Quick on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Tyson Quick said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Instapage reached over $10M ARR deploying only $2M

“That said, we have raised, including this, the seed round about three and a half million dollars, and we've deployed only about two million dollars of that to grow the company to, you know, over ten million, well over ten million dollars.”

Tyson Quick Jan 21, 2018 ▶ 5:49 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Instapage converts roughly one-third of ad visitors into signups

“We're able to turn about one third of every visitor from our ad campaigns into a signup.”

Tyson Quick Jan 21, 2018 ▶ 8:34 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Disclosure

Instapage scaled past $1M ARR by bidding on competitor search terms

“We took a pretty aggressive strategy by, you know, targeting our competitors and saying like, you know, don't try X competitor until you've tried Instapage. But we, what we had in mind is like, of course, this wasn't going to be a long-term strategy for us, bu…”

Tyson Quick Jan 21, 2018 ▶ 9:29 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Prediction Not checkable as stated

Quick projected Instapage would hit $20M ARR in 2019

“That will probably come at some point next year.”

Tyson Quick Jan 21, 2018 ▶ 6:35 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Disclosure

Instapage's revenue is 98% self-serve SaaS

“However, that's still, you know, an annual subscription, but the vast majority of our business today, 98% actually is all self-serve SaaS and we're building on an enterprise component now.”

Tyson Quick Jan 21, 2018 ▶ 2:13 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Disclosure

Instapage ARPU is just over $100 per month

“Right now the average customer per month pays us just over a hundred dollars.”

Tyson Quick Jan 21, 2018 ▶ 2:30 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Predecessor pivoted to Instapage with just $75K left in bank

“It was a 600,000 dollar seed round. We pivoted with only about 75,000 in the bank.”

Tyson Quick Jan 21, 2018 ▶ 4:59 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Instapage has approximately 16,000 paying customers

“So right now we're just about 16,000 customers and growing.”

Tyson Quick Jan 21, 2018 ▶ 6:09 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Instapage grew over 100% YoY for three consecutive years

“What I will say is we are growing well over a hundred percent year over year for the past three years.”

Tyson Quick Jan 21, 2018 ▶ 6:45 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Instapage LTV is $1,200 overall, $10,000+ for enterprise

“It's over, it's about 1200 dollars Per customer. If we look at all 16,000, but if we look at, you know, the enterprise segment, that's in 10,000 plus range.”

Tyson Quick Jan 21, 2018 ▶ 8:04 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Assertion Not checkable as stated

Instapage spends up to $2M annually on PPC advertising

“Per year we're spending about a million and a half to two million dollars in, in PPC advertising.”

Tyson Quick Jan 21, 2018 ▶ 8:51 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Disclosure

Instapage turned down multiple VC offers above 4x ARR

“Yeah, I mean, the company already, we've turned out a bunch of VC offers, you know, and higher valuation multiples than that.”

Tyson Quick Jan 21, 2018 ▶ 12:55 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce

Appearances (1)

Episode	Date	Speaking time
911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce	Jan 21, 2018	8m

Tyson Quick

The record, in short

How they sound: not measured why? →

Appearances (1)

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