Instapage scaled past $1M ARR by bidding on competitor search terms
Tyson Quick · 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce · Jan 21, 2018 · at 9:29
Tyson Quick, founder of landing page platform Instapage, discusses the scrappy paid acquisition tactics used when bootstrapping the company.
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“We took a pretty aggressive strategy by, you know, targeting our competitors and saying like, you know, don't try X competitor until you've tried Instapage. But we, what we had in mind is like, of course, this wasn't going to be a long-term strategy for us, but can we create, you know, a million dollars in ARR, like just by siphoning, siphoning off some of the relevant products in the space. And that worked for us really well. I don't think, again, that wouldn't be something that we do long-term because it just wouldn't be good for brand building, et cetera, but it worked. It got us, you know, past a million dollars.”
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More from Tyson Quick
Instapage reached over $10M ARR deploying only $2M
“That said, we have raised, including this, the seed round about three and a half million dollars, and we've deployed only about two million dollars of that to grow the company to, you know, over ten million, well over ten million dollars.”
Instapage converts roughly one-third of ad visitors into signups
“We're able to turn about one third of every visitor from our ad campaigns into a signup.”
Quick projected Instapage would hit $20M ARR in 2019
“That will probably come at some point next year.”
Instapage's revenue is 98% self-serve SaaS
“However, that's still, you know, an annual subscription, but the vast majority of our business today, 98% actually is all self-serve SaaS and we're building on an enterprise component now.”