Assertion certainty 4/5 debate potential 1/5

Instapage LTV is $1,200 overall, $10,000+ for enterprise

Tyson Quick · 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce · Jan 21, 2018 · at 8:04

Tyson Quick, founder and CEO of Instapage, breaks down the company's unit economics and customer lifetime value (LTV) segments with host Nathan Latka.

0:00 / 0:10exact quote · 10.2s
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“It's over, it's about 1200 dollars Per customer. If we look at all 16,000, but if we look at, you know, the enterprise segment, that's in 10,000 plus range.”

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More from Tyson Quick

Assertion Not checkable as stated
Instapage reached over $10M ARR deploying only $2M
“That said, we have raised, including this, the seed round about three and a half million dollars, and we've deployed only about two million dollars of that to grow the company to, you know, over ten million, well over ten million dollars.”
Tyson Quick Jan 21, 2018 ▶ 5:49 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
Assertion Not checkable as stated
Instapage converts roughly one-third of ad visitors into signups
“We're able to turn about one third of every visitor from our ad campaigns into a signup.”
Tyson Quick Jan 21, 2018 ▶ 8:34 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
Disclosure
Instapage scaled past $1M ARR by bidding on competitor search terms
“We took a pretty aggressive strategy by, you know, targeting our competitors and saying like, you know, don't try X competitor until you've tried Instapage. But we, what we had in mind is like, of course, this wasn't going to be a long-term strategy for us, bu…”
Tyson Quick Jan 21, 2018 ▶ 9:29 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
Prediction Not checkable as stated
Quick projected Instapage would hit $20M ARR in 2019
“That will probably come at some point next year.”
Tyson Quick Jan 21, 2018 ▶ 6:35 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
Disclosure
Instapage's revenue is 98% self-serve SaaS
“However, that's still, you know, an annual subscription, but the vast majority of our business today, 98% actually is all self-serve SaaS and we're building on an enterprise component now.”
Tyson Quick Jan 21, 2018 ▶ 2:13 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
Disclosure
Instapage ARPU is just over $100 per month
“Right now the average customer per month pays us just over a hundred dollars.”
Tyson Quick Jan 21, 2018 ▶ 2:30 911 SaaS: Instapage passes $10m+ ARR Competing with Optimizely, Unbounce
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