The Ledger
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Instapage reached over $10M ARR deploying only $2M
“That said, we have raised, including this, the seed round about three and a half million dollars, and we've deployed only about two million dollars of that to grow the company to, you know, over ten million, well over ten million dollars.”
Instapage converts roughly one-third of ad visitors into signups
“We're able to turn about one third of every visitor from our ad campaigns into a signup.”
Instapage scaled past $1M ARR by bidding on competitor search terms
“We took a pretty aggressive strategy by, you know, targeting our competitors and saying like, you know, don't try X competitor until you've tried Instapage. But we, what we had in mind is like, of course, this wasn't going to be a long-term strategy for us, bu…”
Quick projected Instapage would hit $20M ARR in 2019
“That will probably come at some point next year.”
Instapage's revenue is 98% self-serve SaaS
“However, that's still, you know, an annual subscription, but the vast majority of our business today, 98% actually is all self-serve SaaS and we're building on an enterprise component now.”
Instapage ARPU is just over $100 per month
“Right now the average customer per month pays us just over a hundred dollars.”
Predecessor pivoted to Instapage with just $75K left in bank
“It was a 600,000 dollar seed round. We pivoted with only about 75,000 in the bank.”
Instapage has approximately 16,000 paying customers
“So right now we're just about 16,000 customers and growing.”
Instapage grew over 100% YoY for three consecutive years
“What I will say is we are growing well over a hundred percent year over year for the past three years.”
Instapage LTV is $1,200 overall, $10,000+ for enterprise
“It's over, it's about 1200 dollars Per customer. If we look at all 16,000, but if we look at, you know, the enterprise segment, that's in 10,000 plus range.”