AstroPrint monetizes via OEM licensing and a 70/30 app store revenue split
Drew Taylor · Will This 43 Year Old Win The 3D Printing Industry? EP 260: Drew Taylor · Jun 5, 2016 · at 3:09
AstroPrint founder Drew Taylor breaks down the dual business model of his 3D printing software platform.
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“One side is software that goes inside a three D printer that makes the printer very easy to operate. That's free for personal use, but we charge for commercial use and branding typically on a per printer basis. Our main customer there being a printer manufacturer that needs software to drive their machine in the same way. If you created a new phone, you need an operating system to put on that phone. On the other side, we have our cloud based three D printing app store. Where brands and developers can distribute content and applications directly into three D printers. And we run a 70 30 revenue split on that the same way Google does with their phone app store and Apple does on the iOS app store.”
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More from Drew Taylor
Taylor says 3D printing industry growth is bottlenecked by software
“We saw some time ago that the three D printing hardware is come a long way. It's amazing. It can do amazing things, but the software side and the ecosystem was holding the industry back.”
Taylor expects AstroPrint to close major household brand OEM deals shortly
“We expect a couple of contracts to close within the next two months, but let's just say extremely well-known household brands that are, that will likely have three D printers in the store by Christmas.”
Taylor says content and apps drive hardware sales in 3D printing
“In this industry, content sells the hardware.”
Taylor expects AstroPrint app marketplace revenue to take off in 2017
“Pretty much none. So we see that as more of a revenue base that's going to take off probably 2017 and later.”