Insight
Kleczynski recommends replacing marketing agencies every one to two years
“Something that I actually would recommend is just bringing a new agency in house every, every year or two.”
Assertion Not checkable as stated
Kleczynski: Two ransomware attacks added millions to Malwarebytes' top line
“We had two ransomware attacks this year that drove millions of dollars to the top line.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes passed $100M ARR in 2017 and remains profitable
“We did. We did just last year actually. And again, it's been a rollercoaster of a ride. You know, we started the company with a different thesis in mind. Although we're in the Bay area, I'm a good old Chicago and Midwest boy. We don't start companies that lose…”
Assertion Not checkable as stated
Kleczynski: Malwarebytes bootstrapped to $25M in revenue
“I think it was 25 around there. Twenty five million bootstrapped.”
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Kleczynski: Malwarebytes has 3M paying consumers and 50k business customers
“So we've got about three million paying consumer subscribers and about 50,000 businesses.”
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Kleczynski: Raising from Fidelity drove millions in Malwarebytes sales
“When we raised from Fidelity, that alone drove business. I mean, to the millions of dollars because we were credible at that time, right?”
Assertion Not checkable as stated
Kleczynski: B2B products now generate half of Malwarebytes' revenue
“We didn't start building business products until I'd say 2010, 2011. And now it's half of our revenue.”
Disclosure
Kleczynski: Malwarebytes has raised $80 million to date
“Eighty million. So Fidelity came in last January.”
Assertion Not checkable as stated
Kleczynski: Half of enterprise expansions start from consumer product usage
“Half the time, when we actually expand into an account, they're using a consumer product at work.”
Disclosure
Kleczynski: Malwarebytes grandfathered all legacy pricing cohorts
“About halfway through the company's life, we transitioned to from perpetual to subscription. So we sold the product for 25 dollars lifetime. And then we sold it for 25 dollars a year, and now we're selling it for 40 dollars a year. But every time we've made th…”
Prediction Partly held up
Kleczynski: Malwarebytes will surpass $130M ARR this year
“I think this year we'll go north of one 30.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes consumer payback is immediate and profitable per sale
“The consumer stuff is incredibly profitable. Our payback period is immediate. We are profitable on every sale on the B to B side.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes achieves 90% B2B gross renewal vs 70% consumer
“Renewal rates are much higher. We're talking 90% versus 70 on the consumer side. And again, roughly speaking.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes B2B net revenue retention exceeds 100%
“On the B to B side, that's gross. So if you with upsell, it's actually greater than a hundred percent.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes pulls 33,000 inbound leads per quarter
“We have 33,000 inbound leads a quarter.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes mid-market CAC pays back in 1 year, enterprise 2-3 years
“In the first year, we pay back on, on, on a typical customer, especially on the on the mid-market and below. On the enterprise side, that is still a massive investment for us. That's something that's a two-, three-year payback period for us.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes B2B ASP is $3,500 over an 18-month average term
“Our average, our ASP is about 3500 dollars on the B-to-B side. So again, lots of small customers. Per year per 18 months. So our average term is 18 months and the ASP is 3500 dollars.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes spent $300,000 on Google ads in one month
“Just in Google, for example, we spent six figures, 300 K on Google. Just in one month.”
Assertion Not checkable as stated
Kleczynski: Malwarebytes has surpassed 650 total employees
“So six 50 actually is what we just cranked over.”