Kleczynski: Malwarebytes mid-market CAC pays back in 1 year, enterprise 2-3 years
Marcin Kleczynski · 938 Will 28 Year King of Malware IPO with $130m in ARR in Next 12 months? · Feb 17, 2018 · at 14:40
Marcin Kleczynski, founder and CEO of Malwarebytes, breaks down payback periods across mid-market and enterprise customer tiers.
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“In the first year, we pay back on, on, on a typical customer, especially on the on the mid-market and below. On the enterprise side, that is still a massive investment for us. That's something that's a two-, three-year payback period for us.”
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