Marvin Russell, founder of Checkli, explains to Nathan Latka how his SEO background allows Checkli to acquire customers with zero paid marketing spend.
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Russell: Requiring upfront credit cards yielded more paid members for Checkli
“Asking for the credit card definitely led to a higher conversion rate that got us more paid members in the end because the people who weren't willing to put their credit card in, they weren't really serious customers and they might've, you know, for whatever r…”
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Russell: Checkli receives 50,000 monthly visitors purely through organic SEO
“We're getting tens of thousands of people. I mean, we get 50,000 People to our site every single month now, and I've never done one piece of marketing. I've never done anything. I just did SEO.”
Insight
Russell: Low-price checklist apps cannot achieve sustainable revenue
“There's a ton of free checklist apps, and I thought, you know, we had really cool features that set us apart, and even then, with those really cool features, you know, the price point was like five or six bucks a month, and just even 203 hundred customers just…”
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Checkli has 500 paying customers, including 36 on its business plan
“We have about 500 people paying for Checkly. Most of them are still on the, just paying us monthly for making checklists. It's like between five and seven bucks, depending on what part of the year they signed up. But now just in the last two months, we've sign…”
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Checkli grew MRR from $2,000 to nearly $4,000 in two months
“We're growing up until two months ago, we were at like 2000. Now we're closing in on 4000 and we're growing.”
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Russell: Checkli's monthly customer churn rate is 3.4%
“Right now it's at 3.4%, and it's dropped a little bit, so it's not bad.”