Russell: Low-price checklist apps cannot achieve sustainable revenue
Marvin Russell · Checkli Launches Enterprise Plan To Get Past $5k in MRR · Sep 24, 2020 · at 2:16
Marvin Russell, founder of Checkli and Head of Growth at SureSwift Capital, explains why Checkli's initial low-ticket B2C model failed to build a sustainable business.
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“There's a ton of free checklist apps, and I thought, you know, we had really cool features that set us apart, and even then, with those really cool features, you know, the price point was like five or six bucks a month, and just even 203 hundred customers just wasn't putting a dent in anything that I could, like, It had anything that could be sustainable.”
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Checkli has 500 paying customers, including 36 on its business plan
“We have about 500 people paying for Checkly. Most of them are still on the, just paying us monthly for making checklists. It's like between five and seven bucks, depending on what part of the year they signed up. But now just in the last two months, we've sign…”
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