Russell: Requiring upfront credit cards yielded more paid members for Checkli
Marvin Russell · 1510 Would You Compete In a Super Fragmented Space like Checklists Apps? · Sep 12, 2019 · at 7:11
Marvin Russell, founder of checklist software Checkli, discusses the results of A/B testing upfront credit card requirements during user onboarding.
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“Asking for the credit card definitely led to a higher conversion rate that got us more paid members in the end because the people who weren't willing to put their credit card in, they weren't really serious customers and they might've, you know, for whatever reason didn't continue using our software for every reason. So once we got them to commit with a credit card, it, our conversion rates were a lot better.”
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