Assertion Not checkable as stated
Booth: Tango Zebra faked client mock-ups for early trade press traction
“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”
Disclosure
Booth: Tango Zebra was acquired for $30M USD
“It was thirty million US.”
Assertion Supported
Booth: Scoota has raised about £12M to date
“Today, we've raised about twelve million pounds.”
Disclosure
Booth: 90% of Scoota's platform activity is self-serve
“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”
Disclosure
Booth: Scoota charges a 20% to 25% take rate on managed campaigns
“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”
Disclosure
Booth: Scoota generates an 80% to 85% gross margin on self-serve
“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”
Disclosure
Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue
“So, I would say self-service typically is about two-thirds.”
Disclosure
Booth: Scoota targets £5M in self-serve revenue for 2017
“So, you know, and then, but because we've shifted dramatically to self-serve, our goal for self-serve is five million. Whether or not we get there this year, we don't know, but .”
Assertion Not checkable as stated
Booth: Scoota generated £3.5M in self-serve revenue in 2016
“We did three and a half million.”
Disclosure
Booth: Scoota forecasts profitability for current quarter in 2017
“Whether or not we get to where we want to revenue eyes, that's, you know, we'll, we'll see, but we should actually, we know we're forecasting profitability for this quarter, which for us is a good mark.”
Assertion Not checkable as stated
Booth: Scoota processed ~£10M in total media spend in 2016
“So the way it works was we had about ten million pounds put through the platforming technical media spend. Some of that was managed service and some of it was self-serve.”
Disclosure
Booth: Tango Zebra raised $1.6M before being acquired
“We raised one point in total, 1.6 million.”
Disclosure
Booth: I personally invested a few hundred thousand pounds into Scoota
“In real terms, a few 100,000, but actually in, you know, loss of income, because I didn't pay myself anything for a long time, and, you know and all the other stuff. It's substantially more than that.”
Assertion Not checkable as stated
Booth: Scoota has roughly 20 to 40 direct paying agency accounts
“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”
