Disclosure certainty 4/5 debate potential 1/5

Booth: Tango Zebra raised $1.6M before being acquired

James Booth · 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform · Oct 15, 2017 · at 4:23

James Booth, co-founder of Tango Zebra, discusses the capital raised by the ad-tech startup prior to its acquisition.

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“We raised one point in total, 1.6 million.”

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More from James Booth

Assertion Not checkable as stated

Booth: Tango Zebra faked client mock-ups for early trade press traction

“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”

James Booth Oct 15, 2017 ▶ 10:54 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: Tango Zebra was acquired for $30M USD

“It was thirty million US.”

James Booth Oct 15, 2017 ▶ 4:49 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Supported

Booth: Scoota has raised about £12M to date

“Today, we've raised about twelve million pounds.”

James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: 90% of Scoota's platform activity is self-serve

“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”

James Booth Oct 15, 2017 ▶ 7:30 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: Scoota charges a 20% to 25% take rate on managed campaigns

“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”

James Booth Oct 15, 2017 ▶ 8:02 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: Scoota generates an 80% to 85% gross margin on self-serve

“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”

James Booth Oct 15, 2017 ▶ 8:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Booth: Tango Zebra raised $1.6M before being acquired

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