Booth: Tango Zebra faked client mock-ups for early trade press traction
James Booth · 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform · Oct 15, 2017 · at 10:54
James Booth, founder of Tango Zebra and Scoota, explains to Nathan Latka an unconventional PR tactic used in 1999/2000 to jump-start Tango Zebra's inbound leads.
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“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was We were making mock-ups. It was early, early days, and we were putting mock-ups together to then take into clients, and I may or may not have let him believe that some of those mock-ups were real, and he then did a comprehensive piece in the trade press about how we were working with these clients, which we then backtracked on massively and got a withdrawal, but it gave us the exposure we needed, and after that, Piece of activity, the phones started ringing, and we were off.”
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