James Booth

9 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 15, 2017 by James Booth · across every show →

On the record as a speaker too: James Booth's record, appearances and statements → this page counts the times other people say the name.

Everything said about James Booth, oldest first

Oct 15, 2017

Assertion Not checkable as stated

Booth: Tango Zebra faked client mock-ups for early trade press traction

“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”

James Booth Oct 15, 2017 ▶ 10:54 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: I personally invested a few hundred thousand pounds into Scoota

“In real terms, a few 100,000, but actually in, you know, loss of income, because I didn't pay myself anything for a long time, and, you know and all the other stuff. It's substantially more than that.”

James Booth Oct 15, 2017 ▶ 6:52 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 positive

Disclosure

Booth: Scoota generates an 80% to 85% gross margin on self-serve

“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”

James Booth Oct 15, 2017 ▶ 8:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Assertion Not checkable as stated

Booth: Scoota has roughly 20 to 40 direct paying agency accounts

“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”

James Booth Oct 15, 2017 ▶ 13:34 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: Scoota charges a 20% to 25% take rate on managed campaigns

“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”

James Booth Oct 15, 2017 ▶ 8:02 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Assertion Supported

Booth: Scoota has raised about £12M to date

“Today, we've raised about twelve million pounds.”

James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue

“So, I would say self-service typically is about two-thirds.”

James Booth Oct 15, 2017 ▶ 9:14 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017

Disclosure

Booth: Tango Zebra raised $1.6M before being acquired

“We raised one point in total, 1.6 million.”

James Booth Oct 15, 2017 ▶ 4:23 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: 90% of Scoota's platform activity is self-serve

“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”

James Booth Oct 15, 2017 ▶ 7:30 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

James Booth

Everything said about James Booth, oldest first

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