James Booth
person on 1 show · 9 statements across 1 episodes
On the record as a speaker too: James Booth across every show, appearances and statements → this page counts the times other people say the name.
9 statements about James Booth, every show
Booth: Scoota has roughly 20 to 40 direct paying agency accounts
“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”
Booth: Tango Zebra faked client mock-ups for early trade press traction
“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”
Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue
“So, I would say self-service typically is about two-thirds.”
Booth: Scoota generates an 80% to 85% gross margin on self-serve
“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”
Booth: Scoota charges a 20% to 25% take rate on managed campaigns
“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”
Booth: 90% of Scoota's platform activity is self-serve
“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”
Booth: I personally invested a few hundred thousand pounds into Scoota
“In real terms, a few 100,000, but actually in, you know, loss of income, because I didn't pay myself anything for a long time, and, you know and all the other stuff. It's substantially more than that.”