Assertion certainty 3/5 debate potential 1/5

Booth: Scoota has roughly 20 to 40 direct paying agency accounts

James Booth · 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform · Oct 15, 2017 · at 13:34

James Booth, founder of Scoota, explains to Nathan Latka that their direct paying client base consists of 20 to 40 media agencies and trading desks.

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“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”

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More from James Booth

Assertion Not checkable as stated
Booth: Tango Zebra faked client mock-ups for early trade press traction
“We had a situation in, I think it's probably late 1909 or early 2000 where we were trying to raise some profile, and we couldn't raise any profile, and I ended up having a conversation with somebody who was a journalist and I let slip a load of stuff that was …”
James Booth Oct 15, 2017 ▶ 10:54 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
Disclosure
Booth: Tango Zebra was acquired for $30M USD
“It was thirty million US.”
James Booth Oct 15, 2017 ▶ 4:49 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
Assertion Supported
Booth: Scoota has raised about £12M to date
“Today, we've raised about twelve million pounds.”
James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
Disclosure
Booth: 90% of Scoota's platform activity is self-serve
“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”
James Booth Oct 15, 2017 ▶ 7:30 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
Disclosure
Booth: Scoota charges a 20% to 25% take rate on managed campaigns
“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”
James Booth Oct 15, 2017 ▶ 8:02 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
Disclosure
Booth: Scoota generates an 80% to 85% gross margin on self-serve
“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”
James Booth Oct 15, 2017 ▶ 8:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform
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