Scoota

11 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Oct 15, 2017 by James Booth · said 18 times in 1 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (17), James Booth (1)

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2017 18 mentions in 1 episode

813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform Oct 15, 2017 · 18 mentions · from 0:08
every mention in 2017, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Scoota, oldest first

Oct 15, 2017

Assertion Not checkable as stated

Booth: Scoota processed ~£10M in total media spend in 2016

“So the way it works was we had about ten million pounds put through the platforming technical media spend. Some of that was managed service and some of it was self-serve.”

James Booth Oct 15, 2017 ▶ 16:01 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: I personally invested a few hundred thousand pounds into Scoota

“In real terms, a few 100,000, but actually in, you know, loss of income, because I didn't pay myself anything for a long time, and, you know and all the other stuff. It's substantially more than that.”

James Booth Oct 15, 2017 ▶ 6:52 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 positive

Disclosure

Booth: Scoota generates an 80% to 85% gross margin on self-serve

“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”

James Booth Oct 15, 2017 ▶ 8:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Assertion Not checkable as stated

Booth: Scoota has roughly 20 to 40 direct paying agency accounts

“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”

James Booth Oct 15, 2017 ▶ 13:34 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: Scoota charges a 20% to 25% take rate on managed campaigns

“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”

James Booth Oct 15, 2017 ▶ 8:02 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Assertion Supported

Booth: Scoota has raised about £12M to date

“Today, we've raised about twelve million pounds.”

James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue

“So, I would say self-service typically is about two-thirds.”

James Booth Oct 15, 2017 ▶ 9:14 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017

Disclosure

Booth: Scoota targets £5M in self-serve revenue for 2017

“So, you know, and then, but because we've shifted dramatically to self-serve, our goal for self-serve is five million. Whether or not we get there this year, we don't know, but .”

James Booth Oct 15, 2017 ▶ 14:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 bullish

Disclosure

Booth: Scoota forecasts profitability for current quarter in 2017

“Whether or not we get to where we want to revenue eyes, that's, you know, we'll, we'll see, but we should actually, we know we're forecasting profitability for this quarter, which for us is a good mark.”

James Booth Oct 15, 2017 ▶ 15:29 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017 neutral

Disclosure

Booth: 90% of Scoota's platform activity is self-serve

“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”

James Booth Oct 15, 2017 ▶ 7:30 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Oct 15, 2017

Assertion Not checkable as stated

Booth: Scoota generated £3.5M in self-serve revenue in 2016

“We did three and a half million.”

James Booth Oct 15, 2017 ▶ 14:50 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Scoota

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