Assertion certainty 4/5 debate potential 1/5

Booth: Scoota processed ~£10M in total media spend in 2016

James Booth · 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform · Oct 15, 2017 · at 16:01

James Booth clarifies Scoota's 2016 platform media throughput across managed and self-serve products with Nathan Latka.

0:00 / 0:07exact quote · 7.5s

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“So the way it works was we had about ten million pounds put through the platforming technical media spend. Some of that was managed service and some of it was self-serve.”

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The claim, plainly

In 2016, Scoota had approximately £10 million in total gross media spend processed through its platform across managed service and self-serve.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

not yet assessed: in the resolution queue (grounded fact checks run in waves; this one's next)

Mentioned

Scoota

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Disclosure

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James Booth Oct 15, 2017 ▶ 4:49 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Assertion Supported

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“Today, we've raised about twelve million pounds.”

James Booth Oct 15, 2017 ▶ 7:07 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: 90% of Scoota's platform activity is self-serve

“90% of what we do is what we refer to as self-serve. So our technology is activated by third parties themselves. And for that we charge A low cost per thousand fee.”

James Booth Oct 15, 2017 ▶ 7:30 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: Scoota charges a 20% to 25% take rate on managed campaigns

“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”

James Booth Oct 15, 2017 ▶ 8:02 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Disclosure

Booth: Scoota generates an 80% to 85% gross margin on self-serve

“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”

James Booth Oct 15, 2017 ▶ 8:36 813: AdTech: Scoota Raised $10m, $5m in Revenues, Looking at US Expansion for Programmatic Ad Platform

Booth: Scoota processed ~£10M in total media spend in 2016

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