Scoota
company on 1 show · 11 statements across 1 episodes · said 18 times in 1 episodes since 2017
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11 statements about Scoota, every show
Booth: Scoota processed ~£10M in total media spend in 2016
“So the way it works was we had about ten million pounds put through the platforming technical media spend. Some of that was managed service and some of it was self-serve.”
Booth: Scoota forecasts profitability for current quarter in 2017
“Whether or not we get to where we want to revenue eyes, that's, you know, we'll, we'll see, but we should actually, we know we're forecasting profitability for this quarter, which for us is a good mark.”
Booth: Scoota targets £5M in self-serve revenue for 2017
“So, you know, and then, but because we've shifted dramatically to self-serve, our goal for self-serve is five million. Whether or not we get there this year, we don't know, but .”
Booth: Scoota has roughly 20 to 40 direct paying agency accounts
“Oh, it's probably in the 20 or 30. You know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have a, you know, they have a”
Booth: Self-serve accounts for roughly two-thirds of Scoota's revenue
“So, I would say self-service typically is about two-thirds.”
Booth: Scoota generates an 80% to 85% gross margin on self-serve
“The self-serve is very high margin because, you know, we're not concerned with media. The media is all dealt with by the clients. So that's an 80, 85% gross margin.”
Booth: Scoota charges a 20% to 25% take rate on managed campaigns
“And then 10% of our activity is what we refer to as managed service. Where we're activating the campaigns for and behalf of the clients, and for that we take a percentage of media, which is typically around the 20, 25%”