Procter & Gamble, every mention
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every year anyone Nathan Latka 66Matt Britton 8Matt Kilmartin 5Gianluca Ruggiero 4Eric Frankel 3Kurt Abrahamson 2Dennis Moore 2Anindya Datta 2Aiden Akar 2Adam Compain 2
Verbatim, from the transcripts: the passages where Procter & Gamble comes up
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
- ▶ 6:06 Jared Gaiman So, uh, at the time you'd have to think like Procter and Gamble, Unilever, General Mills, Kellogg.
Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
- ▶ 5:46 Matt Britton But these large enterprise companies, the Procter & Gamble's of the world, they have never conducted research on their own. 2 times in the scene
A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free
- ▶ 15:36 Neil Patel No, a lot of our users are like Nike, Venetian, Plaza, General Motors, Procter & Gamble.
They raised $2m then Got Acquired, Now IPO for 3d Building Tool
- ▶ 10:33 Nathan Latka Is it, is it brands like, you know, big Procter and Gamble brands doing the toothbrush team as example, or is it more like, you know, the, the eighth world's being created in metaverse?
He Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 months
- ▶ 6:50 Nathan Latka You've got to get content creators like app developers and then Procter & Gamble that wants to sell their toothpaste. 2 times in the scene
How he doubled from $500k to $1m Last 12 months selling Data as a Service
- ▶ 2:54 Gianluca Ruggiero Uh, our typical customer is, uh, large CPG companies like Procter & Gamble, Nestle, that kind of companies.
- ▶ 5:48 Gianluca Ruggiero From the get go, big customer prior contracts like Procter and Gamble, which has been. 3 times in the scene
- ▶ 9:59 Nathan Latka I mean, are you, I mean, someone to trust for PNG to trust you to change, take data. 2 times in the scene
He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
- ▶ 0:38 Nathan Latka Susie is helping big enterprise plans like Procter & Gamble at Gillette do market research.
- ▶ 4:31 Nathan Latka And then Procter and Gamble wanted to get user feedback, he could basically put a survey up after you complete level three of Candy Crush and say, hey, we're thinking about a new type of candy.
- ▶ 7:48 Matt Britton And then we could also go from going from Gillette to going to tide or another brand at Procter and Gamble by way of example. 2 times in the scene
- ▶ 19:30 Nathan Latka Guys, Susie, Susie is helping big enterprise plans like Procter & Gamble at Gillette do market research.
How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC
- ▶ 13:48 Craig Fuller So we see transactions from Amazon, P and G, uh, Nissan, Nestle.
Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS
- ▶ 4:44 Nathan Latka A slot might be filled by Procter & Gamble because they sell Dove Shampoo and Dial.
- ▶ 10:42 Matt Kilmartin I mean, we're, because you think about it is, okay, so let's just stick with your HEB and, and, um, Procter & Gamble. 5 times in the scene
How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale
- ▶ 7:11 Nathan Latka There's not PNG is selling dove soap and that dove soap unit will buy you. 2 times in the scene
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work
- ▶ 4:50 Nathan Latka But how are you, so like if I'm a big brand, Procter & Gamble selling shampoo, and I want to go into 2 times in the scene
Quanthub Helps you Hire Engineers, Raised $2m on $8m Valuation, On Track to Break $1m ARR
- ▶ 15:33 Matt Cowell I was a chemist at Procter and Gamble, um, and not knowing that I wanted to do technology.
CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
- ▶ 2:05 Nathan Latka So how might like Procter and Gamble use you then? 2 times in the scene
- ▶ 6:07 Matt Britton But if we go from Gillette to tide, you know, which is still in the P and G portfolio, that's a cross sell.
- ▶ 11:05 Matt Britton Our clients are Procter & Gamble, Johnson & Johnson, Microsoft, you know, Coca-Cola, you know, we have blue chip companies who aren't going to go away.
- ▶ 14:53 Nathan Latka PNG product. 3 times in the scene
- ▶ 19:07 Matt Britton Don't just be at a conference or a virtual conference looking for the person with the Nike or P and G badge, uh, because you never know where the person with a company you've never heard of will be in 20 years.
- ▶ 19:26 Nathan Latka Guys, suzy.com great user research tool for a CPG brands like P and G did a forty six million dollar raise earlier this year.
CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
- ▶ 6:26 Pan Dezarellis Well, our customers are like L'Oreal, Unilever, P&G, Bayer, GlaxoSmithKline.
FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
- ▶ 14:27 Nathan Latka Like they have everything, the inventory, uh, somebody like Procter and Gamble says, I want shots of this new toothpaste and they get through your platform. 6 times in the scene
- ▶ 17:26 Nathan Latka And then Procter & Gamble can decide if they want to pay 300 bucks or not.
AdGreetz Hits $5.5m in Revenue Customizing Outbound Marketing For Enterprises
- ▶ 2:45 Eric Frankel We're in the middle of doing, ah, P&G's first hyper-personalized campaign ever. 2 times in the scene
- ▶ 11:44 Eric Frankel Um, you know, the, the, the P and G deal took five years.
Big brands, manufacturers with raw material (oil plastic) where going factory to warehouse.
- ▶ 4:10 Adam Compain So if you're a big industrial supplier producing a material that goes into, I don't know, Unilever or Procter & Gamble's supply chain,
- ▶ 15:09 Adam Compain And if you look at that list, you know, big companies, Apple, Unilever, Procter & Gamble, folks like this.
1554 $130M ARR Vista Owned Company Made These 2 Moves Right After Acquisition
- ▶ 1:14 Dennis Moore Yeah, we, uh, we collect information that big companies, CPG companies like Proctor, Coke, Kraft, companies like that, need to understand how advertising, promotion, and pricing are trending in their, in their industries.
- ▶ 16:22 Dennis Moore And we're, I would say, generally speaking, we're rooted in more of the enterprise sales level, because our biggest clients, so think of the 50 largest CPG clients, P&G, Coke, Nestle, Unilever, those are like where, those are where our…
1429 Enterprise Collect Customer Data With This $11m ARR Tool
- ▶ 2:59 Richard Jones Uh, PNG or Rekit Benkais, uh, HP, IBM, uh, Air New Zealand, et cetera.
1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
- ▶ 7:28 Jim Anderson Really very different problem than say what McDonald's or Procter and Gamble or Apple face.
1310 After GoDaddy Acquisition, He Built Support Version of Intercom, Now $1.5m in ARR, 100% yoy growth
- ▶ 3:51 Nathan Latka This is a Procter and Gamble or something like that.
1286 RippleMatch Giving Employers 1000's of High Quality Student Talent Per Month, $125k in MRR
- ▶ 3:28 Nathan Latka It reminds me of like a Procter and Gamble, you know, their most viable customers right out of college when parents stop paying for your toothpaste and the, and the, and the student then picks a brand that ultimately they might use for…
1160 Convoy, The Uber for Trucking, Charges Avg $4/mile on 100 mile trip, Takes Less Than 20% Per Unit Shipped
1157 From Artist to $200k MRR SaaS Company for Content Publishing
1018 Why He's Making Leap from AdTech to Data As A Service Business Model
- ▶ 1:39 Nathan Latka Are we talking to consumer brands like PNG, or are we talking to ad executives to, you know, target their ads better? 2 times in the scene
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m
980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
- ▶ 3:56 Aiden Akar In the country, um, you know, anyone from Procter & Gamble, Unilever, Estee Lauder, L'Oreal, Cody.
- ▶ 14:06 Aiden Akar So when you look at a company like Procter and Gamble and their marketing spend and how much they're spending, you look at that as like, this should be a certain five million dollar business for us for this year.
933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
- ▶ 1:57 Nathan Latka You gave a good analogy on stage, which, uh, was to kind of think of yourself as the, as the proctor and gamble between behind brands that we know and love, like WordPress, WooCommerce, Jetpack, and others, right?
924 How to Spin a Million Dollar SaaS Company Out of Media Agency
- ▶ 1:45 Matt Britton So we had student reps for Microsoft and P and G and Coca-Cola, and we built the software to manage and measure them.
873 How ShareThis Is Pivoting To A B2B SaaS Data Play
- ▶ 9:03 Kurt Abrahamson Inventory on the exchanges and we would sell to Procter & Gamble a campaign that included our data as well as our running the media for them. 2 times in the scene
863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
798: Mobile Ad Tech Passes $100m in Revenues
- ▶ 6:16 Nathan Latka How many, how many proctors and gambles have put money through your platform? 2 times in the scene
788: Ad Tech Agency Does $17m Gross Profit 2016, $30m VC Raised
- ▶ 0:16 Nathan Latka Those are the proctor and gambles of the world.
- ▶ 6:03 Nathan Latka I mean, are these big like Procter and Gamble kind of companies or smaller guys?
- ▶ 6:41 Nathan Latka They're putting a lot of money through it, forty million a year across these thousand different people, uh, whether it's Procter & Gamble or the media agencies or the umbrella agencies.
- ▶ 11:55 Nathan Latka So, uh, going back to kind of a supply demand, you said you work with about a thousand people pushing money through your company, the Procter and Gamble, the umbrella media agencies.
- ▶ 17:17 Nathan Latka Those are the Procter & Gamble's of the world.
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
- ▶ 2:40 Nathan Latka Throughout his career, he's worked with major brands across industries, including Procter & Gamble, Parker Brothers, Budweiser, Rockport, Reebok, and Soap.
766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
- ▶ 2:45 Nathan Latka Just Procter & Gamble, right? 2 times in the scene
- ▶ 3:37 Anindya Datta So for audience, when, when Procter & Gamble or Unilever or Samsung buys audience from us, uh, they say, okay, we want to target mothers or young children or people who use, uh, the galaxy S eight phone.
- ▶ 18:44 Anindya Datta Like people like Unilever, people like Procter and Gamble, you know, so we see month on month buying from them and this going up, but yes, they're definitely, you know, small clients that will come by 20 dollars worth of data one month and…
EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
- ▶ 12:42 Nathan Latka So you don't actually, you just work with the networks then, not the actual, like you don't actually work with, uh, PNG, the tooth whitening toothpaste.
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company
- ▶ 7:49 Nathan Latka Do you have the same margins as Procter and Gamble? 2 times in the scene
EP 360: Two 33 yo Men Selling Baby Products with HUGE Re-Order Rate at BabyMori.com
- ▶ 15:29 Nathan Latka Guys, there are many baby companies that I talk to that are making loads of money off data because the parents that have just had a baby, that's a market they're entering that big companies are willing to pay a lot of money to get access…
- ▶ 16:12 Nathan Latka Well, you're not doing anything where you're like partnering with say Procter and Gamble because Procter and Gamble wants the names of new parents because then they can upsell baby food to them. 2 times in the scene
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users
- ▶ 6:48 Nathan Latka Let's say I'm Procter. 4 times in the scene
Phone Cleaner Will Do $5m-$10m This Year, Launched in 2012 at CES, EP 274: Jason Greenspan
- ▶ 13:11 Nathan Latka Same thing with PNG and how they convinced everyone you need to buy toothpaste or conditioner or this other stuff.
Italian Fashion Brand Doing $12m/Year In Transaction Volume EP 227
- ▶ 1:21 Nathan Latka His global operational and general management experience, he's lived and worked in America, Europe, and Asia, and consistently and significantly is improving profit margins, processes, and organizations at Activision Blizzard, obviously…
- ▶ 2:03 Nathan Latka Tell me real quick, you have such an amazing history, Activision, Bain, Procter & Gamble. 4 times in the scene
19 years old, in college, has sales, will she drop out with Lila Zimmerman Episode 182
- ▶ 16:37 Nathan Latka You will not believe what Christy quit her corporate Procter & Gamble job for.
How to Quit Corporate for a Startup with Kristi Zulkhe Episode 181
- ▶ 1:15 Nathan Latka She's an entrepreneur, idea generator, and global consumer insights and strategy expert with six years of proven strategic leadership experience at Procter & Gamble and three years of being the CEO at her startup. 4 times in the scene
- ▶ 2:44 Christy Zulkhe So, the problem I was experiencing while I was at Procter & Gamble was we were fielding millions and millions of dollars in market research, and we would take that research and we'd get it from our market research suppliers and then just…
- ▶ 8:40 Nathan Latka I don't know what your family situation is, but you left a very comfortable, I think, P&G job to do knowledge sounds.
- ▶ 15:10 Nathan Latka Last question, take us back, Christy, to your twenty-year-old pre-PNG self. 2 times in the scene
She Focuses on Energy and Did $1.2m Last Year with Sheevaun Moran Ep 180
- ▶ 0:57 Nathan Latka You won't believe what she quit her corporate job in P&G for.