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Anindya Datta

Founder, CEO & Chairman, Mobilewalla · 1 appearance on the record.

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founderexecutiveacademicmobilewalla.com ↗

He is the founder and CEO of Mobilewalla, a consumer intelligence and mobile data broker platform that leverages big data and AI for consumer behavior modeling and audience measurement. Previously, he held computer science faculty positions at institutions such as the National University of Singapore and Georgia Tech, and founded Chutney Technologies.

15statements → 8claims → 0claims resolved → 4/5average certainty → 2.2/5average debate potential → 2said about them ↓

8 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 7 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Anindya argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Anindya Datta on measured tape to publish a rate. This says nothing about how they speak.

Everything Anindya Datta said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Mobilewalla monitored swing state polling locations in real-time for campaign teams
“What we did for this particular party, who spent way less on, feet on the street than the other party, we were monitoring every polling booth, every polling location in a certain number of states, And we were telling the ground team who showed up to vote and w…”
Anindya Datta Aug 29, 2017 ▶ 24:26 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla tracked church attendance to segment evangelical voters in swing states
“So, so the definition we were given was, take a swing state like Florida, right? And there are like, whatever, 1400 evangelical churches. So to be an evangelical Christian, you need to have been observed in an evangelical church at least once a week for the pa…”
Anindya Datta Aug 29, 2017 ▶ 13:04 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla operated as a key data arm in the 2016 presidential election
“I cannot give you details because we are under, but I'll tell you that we were a very key data arm for one of the major parties.”
Anindya Datta Aug 29, 2017 ▶ 12:12 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Get-out-the-vote services generated the bulk of Mobilewalla's 2016 election revenue
“The biggest amount of money we generated in the election was for what is known as get out the vote, the GOTV part of the election, right?”
Anindya Datta Aug 29, 2017 ▶ 24:16 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”
Anindya Datta Aug 29, 2017 ▶ 6:48 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla is practically the only source of non-US mobile audience data
“We are pretty much the only source of mobile audience data outside of the US.”
Anindya Datta Aug 29, 2017 ▶ 20:07 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Acxiom and Oracle buy raw mobile behavioral data from Mobilewalla
“You know, large companies like, ah, you know, Axiom and Oracle, they just buy raw mobile data from us.”
Anindya Datta Aug 29, 2017 ▶ 3:06 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla's ad pixel tracks location and infers user travel speed
“Not accelerometer now, Nathan, but it definitely includes location data. But you know, but even from location, we can judge speed, right?”
Anindya Datta Aug 29, 2017 ▶ 7:20 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla operates with zero paid marketing, SEO, or hired PR spend
“There's no variable, there's zero variable paid marketing spend. We've knocked down a penny of SEO. We have not, We don't have a, even a hired PR firm that is doing anything. So zero spend.”
Anindya Datta Aug 29, 2017 ▶ 21:19 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla charges enterprise clients $25,000 monthly for raw data feeds
“When a large company will come and tell us that we want to know every month all the locations that you see people at, we tell them, okay, well, we're going to give it to you as a subscription, sign up for 12 months and pay us 25,000 dollars a month.”
Anindya Datta Aug 29, 2017 ▶ 3:56 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla barters data with ad exchanges to access lucrative bid streams
“All, all, all barter. So we give them back valuable information and they in turn, let us look at their bit stream to be able to create audiences.”
Anindya Datta Aug 29, 2017 ▶ 6:29 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla has nine subscription SaaS customers paying up to $41,000 monthly
“So we have nine customers who have subscription accounts, right? And they pay anywhere between 15,000 dollars, 8500 dollars a month to 41,000 dollars a month.”
Anindya Datta Aug 29, 2017 ▶ 17:03 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla is a top contributor to Oracle's BlueKai digital data marketplace
“So we are one of the biggest contributors to the Oracle blue guy marketplace with the largest digital data marketplace in the world.”
Anindya Datta Aug 29, 2017 ▶ 17:23 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla generates $250,000 monthly across SaaS subscriptions and audience data sales
“No, 150 gain in, in, in SAS plus a hundred gain audience.”
Anindya Datta Aug 29, 2017 ▶ 18:15 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Over 250 different organizations purchase audience data segments from Mobilewalla
“So in the hundred gain audience, we have over. 250 different organizations buying from us.”
Anindya Datta Aug 29, 2017 ▶ 18:22 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections

The other half of the tape: Anindya Datta's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

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2017 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
766: This Company Used Evangelical Christian Mobile Data to Influence US Elections Aug 29, 2017 16m
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