Disclosure certainty 4/5 debate potential 5/5

Mobilewalla monitored swing state polling locations in real-time for campaign teams

Anindya Datta · 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections · Aug 29, 2017 · at 24:26

Anindya Datta, CEO of Mobilewalla, describes to Nathan Latka how the company deployed real-time mobile location telemetry at polling places during the US election to assist campaign get-out-the-vote operations.

0:00 / 0:22exact quote · 22.6s
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“What we did for this particular party, who spent way less on, feet on the street than the other party, we were monitoring every polling booth, every polling location in a certain number of states, And we were telling the ground team who showed up to vote and who hadn't yet.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Anindya Datta

Disclosure
Mobilewalla tracked church attendance to segment evangelical voters in swing states
“So, so the definition we were given was, take a swing state like Florida, right? And there are like, whatever, 1400 evangelical churches. So to be an evangelical Christian, you need to have been observed in an evangelical church at least once a week for the pa…”
Anindya Datta Aug 29, 2017 ▶ 13:04 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla operated as a key data arm in the 2016 presidential election
“I cannot give you details because we are under, but I'll tell you that we were a very key data arm for one of the major parties.”
Anindya Datta Aug 29, 2017 ▶ 12:12 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Get-out-the-vote services generated the bulk of Mobilewalla's 2016 election revenue
“The biggest amount of money we generated in the election was for what is known as get out the vote, the GOTV part of the election, right?”
Anindya Datta Aug 29, 2017 ▶ 24:16 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Disclosure
Mobilewalla requires ad network clients to embed tracking pixels to harvest data
“What we have them do in order to be able to profile their users, we require them to put a little pixel, a little mobile wallet pixel in every ad created the surf, right? So when you are consuming New York Times content on your iPad, and an ad gets surfed to yo…”
Anindya Datta Aug 29, 2017 ▶ 6:48 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Mobilewalla is practically the only source of non-US mobile audience data
“We are pretty much the only source of mobile audience data outside of the US.”
Anindya Datta Aug 29, 2017 ▶ 20:07 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
Assertion Not checkable as stated
Acxiom and Oracle buy raw mobile behavioral data from Mobilewalla
“You know, large companies like, ah, you know, Axiom and Oracle, they just buy raw mobile data from us.”
Anindya Datta Aug 29, 2017 ▶ 3:06 766: This Company Used Evangelical Christian Mobile Data to Influence US Elections
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