Taj Forer

Chief Product Officer, Litehouse · 1 appearance on the record.

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founderexecutiveauthorotherdaylightbooks.org ↗Wikipedia ↗

Taj Forer is the co-founder and former CEO of Fabl and co-founder of the art publisher Daylight Books. A fine art photographer, he has published two monographs, Threefold Sun and Stone by Stone.

6statements → 3claims → 0claims resolved → 4.17/5average certainty → 1/5average debate potential → ≈4.0/5argument clarity, estimated →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Taj argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Taj Forer on measured tape to publish a rate. This says nothing about how they speak.

Everything Taj Forer said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Fable Typically Charges $60K Annual SaaS Fee Per Enterprise Group
“We typically charge a 60 K annual SAS fee per group using the platform.”
Taj Forer Sep 24, 2018 ▶ 4:06 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable has over 50 active accounts on its platform
“We're north of 50 active accounts on the platform.”
Taj Forer Sep 24, 2018 ▶ 9:16 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable is growing at over 200% annually
“Oh, I mean, we're growing at over 200% a year right now, just in terms of growth rate.”
Taj Forer Sep 24, 2018 ▶ 10:05 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable saw 100% renewal on initial contracts
“Oh, we saw a hundred percent renewal from all of our initial contracts.”
Taj Forer Sep 24, 2018 ▶ 12:21 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Disclosure
Forer: Fable has raised about $1 million in external capital
“We, we've raised only about a million bucks of external capital.”
Taj Forer Sep 24, 2018 ▶ 12:41 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Disclosure
Forer: Fable caps CAC at $20,000 for $60,000 ACV accounts
“Well, no, I mean, we try not to spend more than 20 K acquiring a 60 K account.”
Taj Forer Sep 24, 2018 ▶ 18:54 1157 From Artist to $200k MRR SaaS Company for Content Publishing

Appearances (1)

EpisodeDateSpeaking time
1157 From Artist to $200k MRR SaaS Company for Content Publishing Sep 24, 2018 12m
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