Fable founder and CEO Taj Forer explains the pricing structure and account expansion model for the company's enterprise publishing platform.
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“We typically charge a 60 K annual SAS fee per group using the platform.”
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More from Taj Forer
AssertionNot checkable as stated
Forer: Fable has over 50 active accounts on its platform
“We're north of 50 active accounts on the platform.”
Taj ForerSep 24, 2018▶ 9:161157 From Artist to $200k MRR SaaS Company for Content Publishing
AssertionNot checkable as stated
Forer: Fable is growing at over 200% annually
“Oh, I mean, we're growing at over 200% a year right now, just in terms of growth rate.”
Taj ForerSep 24, 2018▶ 10:051157 From Artist to $200k MRR SaaS Company for Content Publishing
AssertionNot checkable as stated
Forer: Fable saw 100% renewal on initial contracts
“Oh, we saw a hundred percent renewal from all of our initial contracts.”
Taj ForerSep 24, 2018▶ 12:211157 From Artist to $200k MRR SaaS Company for Content Publishing
Disclosure
Forer: Fable has raised about $1 million in external capital
“We, we've raised only about a million bucks of external capital.”
Taj ForerSep 24, 2018▶ 12:411157 From Artist to $200k MRR SaaS Company for Content Publishing
Disclosure
Forer: Fable caps CAC at $20,000 for $60,000 ACV accounts
“Well, no, I mean, we try not to spend more than 20 K acquiring a 60 K account.”
Taj ForerSep 24, 2018▶ 18:541157 From Artist to $200k MRR SaaS Company for Content Publishing
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