Disclosure certainty 4/5 debate potential 1/5

Forer: Fable has raised about $1 million in external capital

Taj Forer · 1157 From Artist to $200k MRR SaaS Company for Content Publishing · Sep 24, 2018 · at 12:41

Taj Forer discusses Fable's fundraising history and early funding rounds with Nathan Latka.

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“We, we've raised only about a million bucks of external capital.”

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Disclosure
Fable Typically Charges $60K Annual SaaS Fee Per Enterprise Group
“We typically charge a 60 K annual SAS fee per group using the platform.”
Taj Forer Sep 24, 2018 ▶ 4:06 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable has over 50 active accounts on its platform
“We're north of 50 active accounts on the platform.”
Taj Forer Sep 24, 2018 ▶ 9:16 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable is growing at over 200% annually
“Oh, I mean, we're growing at over 200% a year right now, just in terms of growth rate.”
Taj Forer Sep 24, 2018 ▶ 10:05 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Assertion Not checkable as stated
Forer: Fable saw 100% renewal on initial contracts
“Oh, we saw a hundred percent renewal from all of our initial contracts.”
Taj Forer Sep 24, 2018 ▶ 12:21 1157 From Artist to $200k MRR SaaS Company for Content Publishing
Disclosure
Forer: Fable caps CAC at $20,000 for $60,000 ACV accounts
“Well, no, I mean, we try not to spend more than 20 K acquiring a 60 K account.”
Taj Forer Sep 24, 2018 ▶ 18:54 1157 From Artist to $200k MRR SaaS Company for Content Publishing
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