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Gianluca Ruggiero

Founder and CEO, Massive · 1 appearance on the record.

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founderexecutiveabout.me/gianlucaruggiero ↗

Gianluca Ruggiero is the founder and CEO of Massive, an AI-powered data-as-a-service platform for CPG brands. He previously spent over two decades in global advertising, including serving as Chief Operating Officer of McCann Worldgroup Italy and Global Brand Strategist at J. Walter Thompson.

11statements → 5claims → 1claims resolved → 4/5average certainty → 1.36/5average debate potential →

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 opinion · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Gianluca argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Ruggiero: Massive's Technical Team Has Published Over 100 AI Papers
“Our team is, is in Italy, and we have more than 100 papers published on AI.”
Gianluca Ruggiero Jan 30, 2023 ▶ 7:45 How he doubled from $500k to $1m Last 12 months selling Data as a Service

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Gianluca Ruggiero on measured tape to publish a rate. This says nothing about how they speak.

Everything Gianluca Ruggiero said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Ruggiero: Silicon Valley data companies provide data points instead of insights
“One thing that I noticed from typical Silicon Valley data as a service company is that they don't know very well the marketing, the market they're targeting to. So they don't understand Understand what happens in companies, what they're really looking for. And…”
Gianluca Ruggiero Jan 30, 2023 ▶ 9:28 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Assertion Supported
Ruggiero: Massive's Technical Team Has Published Over 100 AI Papers
“Our team is, is in Italy, and we have more than 100 papers published on AI.”
Gianluca Ruggiero Jan 30, 2023 ▶ 7:45 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Insight
Ruggiero: Hedge funds buy alternative data in bulk, favoring quantity over quality
“Hedge funds. Back to your question, not really good target because they're used to buy alternative data by the kilo. So quantity versus quality. We are very qualitative, so we are not exactly a target for them.”
Gianluca Ruggiero Jan 30, 2023 ▶ 13:03 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Disclosure
Massive charges enterprise clients $100K to $150K annually per product category
“SaaS fees. It's a subscription on a yearly basis. The average price of our services goal is defined by the category that we analyze. So for example, in the case of you know, cosmetics, you can assume, like, for example, facial moisturizers in one category, fac…”
Gianluca Ruggiero Jan 30, 2023 ▶ 3:09 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Assertion Not checkable as stated
Ruggiero: Massive is currently at a $1 million annual run rate
“We are currently at one because we are it's funny.”
Gianluca Ruggiero Jan 30, 2023 ▶ 4:28 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Disclosure
Ruggiero: Massive is completely bootstrapped without outside capital
“Totally bootstrapped.”
Gianluca Ruggiero Jan 30, 2023 ▶ 5:12 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Disclosure
Ruggiero: Massive landed Procter & Gamble through cold outreach
“What we are doing is basically reaching out to them with cold emails and cold messages not very sophisticated strategy, honestly, and just with our story, with our use cases and, you know, we were lucky enough to strike From the get go, big customer prior cont…”
Gianluca Ruggiero Jan 30, 2023 ▶ 5:19 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Assertion Not checkable as stated
Ruggiero: Large enterprises employ dedicated staff to scout startups
“So actually these large companies for, since a few years ago, since actually five years ago, they have people in the company who are basically tasked with finding startups, which can up their game.”
Gianluca Ruggiero Jan 30, 2023 ▶ 6:03 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Disclosure
Massive ran an M&A pilot with the 76ers' private equity fund
“We had a private equity fund for which we did a pilot, which is the fund that is behind the Philadelphia 70 Sixers, and they were looking to purchase new live events like stadiums, arenas, things like that. And they used our data to assess which was the best.”
Gianluca Ruggiero Jan 30, 2023 ▶ 12:15 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Assertion Not checkable as stated
Ruggiero: Massive currently has eight paying enterprise customers
“We have currently nine well, no, eight customers paying.”
Gianluca Ruggiero Jan 30, 2023 ▶ 4:16 How he doubled from $500k to $1m Last 12 months selling Data as a Service
Assertion Not checkable as stated
Ruggiero: Massive was doing roughly $40,000 per month one year ago
“Well, one year ago was actually half. So it was 40,000. It's a bit less actually in that house.”
Gianluca Ruggiero Jan 30, 2023 ▶ 5:00 How he doubled from $500k to $1m Last 12 months selling Data as a Service

Appearances (1)

EpisodeDateSpeaking time
How he doubled from $500k to $1m Last 12 months selling Data as a Service Jan 30, 2023 9m
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