Ruggiero: Silicon Valley data companies provide data points instead of insights
Gianluca Ruggiero · How he doubled from $500k to $1m Last 12 months selling Data as a Service · Jan 30, 2023 · at 9:28
Gianluca Ruggiero, founder of Massive, explains why standard Data-as-a-Service competitors fail to serve enterprise brand marketers effectively.
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“One thing that I noticed from typical Silicon Valley data as a service company is that they don't know very well the marketing, the market they're targeting to. So they don't understand Understand what happens in companies, what they're really looking for. And there is always this misunderstanding between what is a data point and an insight, which are two totally different things. So they tend to provide data points instead of insights.”
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More from Gianluca Ruggiero
Ruggiero: Massive's Technical Team Has Published Over 100 AI Papers
“Our team is, is in Italy, and we have more than 100 papers published on AI.”
Ruggiero: Hedge funds buy alternative data in bulk, favoring quantity over quality
“Hedge funds. Back to your question, not really good target because they're used to buy alternative data by the kilo. So quantity versus quality. We are very qualitative, so we are not exactly a target for them.”
Massive charges enterprise clients $100K to $150K annually per product category
“SaaS fees. It's a subscription on a yearly basis. The average price of our services goal is defined by the category that we analyze. So for example, in the case of you know, cosmetics, you can assume, like, for example, facial moisturizers in one category, fac…”
Ruggiero: Massive is currently at a $1 million annual run rate
“We are currently at one because we are it's funny.”
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“What we are doing is basically reaching out to them with cold emails and cold messages not very sophisticated strategy, honestly, and just with our story, with our use cases and, you know, we were lucky enough to strike From the get go, big customer prior cont…”