United States, every mention
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every year anyone Jason Lemkin 70Arnaud Bonzom 14Aydin Senkut 13Sam Blond 9Leah Busque 9Jenny Lee 9Howard Lerman 8Dave Kellogg 8Bill Magnuson 8Sarah Patterson 7
Verbatim, from the transcripts: the passages where United States comes up
CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
- ▶ 11:15 Carles Reina What might be working in one market in the US might not be working in Germany, might not be working in Brazil.
Software Isn't Dead. It's Gotten Harder with Scale Venture Partners' Rory O'Driscoll
- ▶ 8:19 Rory O'Driscoll If you just looked at us knowledge workers, if you said all this money was spent in the us, you'd probably be talking about something like 15, 17% 2 times in the scene
Our Agent Negotiated a Vendor Renewal, Became a CFO and a Better SDR .. but has too many guardrails
- ▶ 3:21 Jason Lemkin Like for a while, I couldn't translate euros to the U S the right way.
How AI Is Rewiring Sales: Quota, Retention & Follow-Up with Agentforce, Momentum, Mangomint + SaaStr
- ▶ 9:57 Ashley Wilson Folks who are right out of college, but not, they don't live in San Francisco, they didn't go to a U.S. college, but they're smart.
Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
- ▶ 31:03 Jason Lemkin So I, you know, that's not yet, that part's not yet in mainstream America.
Going From Blobs to Billions. Clay's Co-Founder Breaks Down Inbound, Outbound, and AI-Powered Sales.
- ▶ 2:12 unnamed speaker He came all the way from the States for you guys.
- ▶ 25:07 Varun Anand You know, this is a market that's actually very offline to some degree, because a lot of health insurance brokers in the US are working in brokerages that are mom and pop brokerages, right?
AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
- ▶ 21:41 Jason Lemkin The flip side is if you're older and you're not a rocket ship, your VCs probably just don't, your investor probably mostly, at least in the U S they just don't care anymore.
- ▶ 39:53 Jason Lemkin It wasn't just that because half the U S economy was essential workers.
Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott
- ▶ 5:36 Maggie Hott So without getting into all the details, the reason that I was able to have a very successful surgery is because I advocated within the American health system. 2 times in the scene
- ▶ 33:02 Maggie Hott So right now, to get a drug or a therapy through, I think it's called EMA over here, it's FDA for us in America, it can take five to 10 years. 3 times in the scene
Why Only “WTF” Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
- ▶ 0:01 Brett Queener 40% of the U.S. population are using AI.
- ▶ 6:38 Brett Queener 40% of the U S population are using AI.
From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
- ▶ 4:07 unnamed speaker Not just the US. 2 times in the scene
AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO
- ▶ 8:15 Rob Giglio And it was like the afternoon before Thanksgiving here in the U S Australia, obviously doesn't, doesn't celebrate Thanksgiving.
AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair
- ▶ 17:44 Marc Benioff And then when I see like really solid customers of ours, Lennar, which is one of the largest home builders in the United States.
- ▶ 31:36 Marc Benioff I was working with his wealth team, which is actually based in the U S and all of a sudden we had some incredible success.
The AI Impact on Banking and Finance with CEO and Co-founder at Treasury Prime, Chris Dean
- ▶ 3:43 Chris Dean Synapse was pretty much the OG US banking as a service company. 2 times in the scene
- ▶ 18:57 Chris Dean There's a new U.S. administration.
Going Long: How Procore’s Founder Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years
- ▶ 19:39 Tooey Courtemanche Brand is one of those things that is highly misunderstood by founders, but our brand in the United States is ubiquitous in construction. 2 times in the scene
The Playbook for Going Upmarket with Stripe's CBO and Checkr's COO
- ▶ 5:22 Jeanne DeWitt Grosser So sure, not the U.S. business, but if you go down in Singapore, I think Bezos is going to notice.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 11:15 Jason Lemkin Anyhow, famous show in the United States.
- ▶ 27:49 Tomasz Tunguz For a few hundred in the US, it's a Groupon era for AI where one company takes off and then there are 15 to 20 others because you're wrapping the API, you have a lot of capability out of the gate, and then long-term product differentiation…
- ▶ 44:32 Jason Lemkin Where's like the fortune, like the GDP is still somewhat fixed in the United States.
9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
- ▶ 29:36 Jason Lemkin If you can go global, if you can, 50% of many cloud leaders revenue is outside of the U S more than 50% of HubSpot's revenue is outside of the U S almost. 3 times in the scene
Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 29:24 Brian Halligan And then, I don't know, if a sale force is by a company worth ten billion, it's definitely going to get a look from regulators in the US and Europe.
How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
- ▶ 22:02 Jason Lemkin Nobody's in the United States is failing a few security issues aside because they don't have a software vendor.
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 2:35 Jason Lemkin The United States was locked down. 2 times in the scene
How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO
- ▶ 1:16 Elizabeth Pemeril I was the first seller focused on our public sector markets in the United States.
Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara's CEO and Co-Founder
- ▶ 2:04 Jason Lemkin Which in the U S is pretty good, right?
- ▶ 9:49 Sanjit Biswas There's 30 something million in the U.S.
- ▶ 41:57 Sanjit Biswas It's daylight saving season here in the US.
What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg
- ▶ 36:56 Jason Lemkin Too many people blame the markets or the VCs or the downturn, but there's no downturn in the US economy.
The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #saas #b2bsaas
- ▶ 8:36 Tomasz Tunguz US venture funding has gone from eight to 300 over 15 years.
Approaching Half a Million Customers: How to Win in SMB | BILL CEO and Founder René Lacerte
- ▶ 32:47 Jason Lemkin It could take you five years just in the U S and a 150 folks to maintain the engine.
- ▶ 39:15 Jason Lemkin Another little bit of hubris with folks that sell the SMBs is they get too caught up in TAMs, thirty-three million SMBs in the US, a 134 across the world, something, whatever the numbers are, but the true TAMs are often smaller, and now…
- ▶ 41:47 Jason Lemkin Is there, as you get to Bill's scale, okay, thirty-three million SMBs in the U.S., nominally, you've got 500,000 customers, roughly.
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 38:52 Jason Lemkin I'll do sales, you do marketing, I'll do Europe, I'll do US. 2 times in the scene
State of the Cloud: The Cloud AI Era with Bessemer Venture Partners
- ▶ 4:06 Rami Karabibar The way we, we help injury victims, the, the twenty million of them that get injured every year in the U.S. is by essentially doing a part of the job of the attorneys that represent them.
- ▶ 17:05 Timothy Young So a lot of, they run a lot of radio stations locally throughout the U S a great customer, a great partner of ours. 2 times in the scene
- ▶ 23:31 Timothy Young And we were able to do that by building a catalog of trails all across the U S and then being able to generate a series of models running on those trails and provide that.
The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
- ▶ 3:01 Loren Padelford So just on that, there are somewhere between 30 and 40,000 independent pizza shops in the United States. 2 times in the scene
- ▶ 17:18 Loren Padelford 30 to 40,000 independents in the United States, which means there is the opportunity to build a very large business.
5 Metrics that Matter When Raising Your SaaS Series A and Series B with Christoph Janz of Point 9
- ▶ 1:51 Christoph Janz We're based in Europe, but we invest all over Europe, in the US, sometimes even Australia.
Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint's CEO
- ▶ 23:31 Jason Lemkin Are there enough Americans, are there enough Americans to do the work for all of, for all of us six-figure knowledge workers?
Navigating Fundraising and the VC Landscape Today with 20VC and Visionaries Club
- ▶ 3:04 Robert Lacher Do you want to go into the U S market with your software company?
- ▶ 20:20 Robert Lacher Is it maybe US market entry? 2 times in the scene
10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
- ▶ 17:02 Howard Lerman I'm now regretting putting a former Secretary of State up here from the United States in this European conference as a picture with an American flag behind it, but there is a point to this story, which is, the, the gentleman with the… 3 times in the scene
- ▶ 22:28 Howard Lerman So Teddy Roosevelt was the President of the United States, and this is a very specific tactic I stole from him. 3 times in the scene
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
- ▶ 8:34 Guillaume Cabane Get 10% of the U.S. advertisers to advertise on Reddit by the end of the year, starting from pretty much zero, which is a pretty big goal, ok? 2 times in the scene
- ▶ 26:08 Guillaume Cabane No one is selling, like, a structured database of all the Facebook ads in the US, which sounds crazy because the data's public
- ▶ 38:26 Guillaume Cabane We're talking, like, in the US, if I recall correctly, I think there's 700,000 salespeople, like SDRs and AE combined, ok?
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 4:00 Jason Lemkin The overall, I'm not exactly sure how the London economy is doing, but the US economy is close to record low unemployment.
- ▶ 25:02 Jason Lemkin I know there's smaller ones in Europe, but us style funds are permanently focused on ten billion dollar outcomes. 2 times in the scene
René Lacerte, CEO Bill + Jason Lemkin: "It's Just Getting Good for SMB SaaS"
- ▶ 25:34 René Lacerte But that's not true for the majority of people in America, right?
- ▶ 30:50 René Lacerte What I tell Clujx is, hey, we've been in this business, 15 years, six million employers in the country. 2 times in the scene
Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Zapier's CRO
From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Sam Blond
- ▶ 38:53 unnamed speaker And Zenefits could serve any company in the United States in terms of our ability to onboard and serve them, but there were industries, segments, personas that had much lower conversion rates and like much lower probability for success…
The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
- ▶ 24:23 Scott Belsky Maybe that will be something we crave even more, even in America where everything's about scale and more and more.
The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toast's CRO
- ▶ 2:05 Jonathan Vassell So we're a vertical software, uh, and embedded, embedded payments solution that, uh, today focuses on or serves the restaurant community here in the U S and, uh, and, and abroad across the U S I'm sorry, Canada and England and Ireland, the… 2 times in the scene
- ▶ 5:49 Jonathan Vassell In the U S or across the globe, right?
What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024
- ▶ 18:59 Jason Lemkin I invested when it was five people, and one person in the United States who didn't even have a desk, ok?
Secrets to Scaling and Growth in an Unpredictable Market with monday.com's Co-founder and Co-CEO
- ▶ 44:42 Jason Lemkin So, if you saw it, it's not like every single person in the United States saw that ad.
2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
- ▶ 7:44 Jason Lemkin There were app layoffs that, that really hurt a lot of individual vendors, but we are still, this, the US economy is a global powerhouse right now.
What it Takes to Raise Capital with Christoph Janz of Point Nine
- ▶ 4:43 Christoph Janz CARTA, you probably know, probably a lot of you manage their cap tables using CARTA and they have a very large data set from US only companies though.
10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
- ▶ 35:24 Robert Lopez It's like, you see so much opportunity and like that company give you a customer that company, but like the country we live in a, like depending on where you're focused, let's say you're focused on the U S market to start.
- ▶ 49:28 unnamed speaker Um, so let's say, uh, we have a company who's, uh, who's based in U S they have some affiliates or partners, let's say in India or in Spain somewhere.
The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
- ▶ 14:57 Jason Lemkin It's because if you look at, you know, the U S in particular, we've, we've got three percent unemployment, right.
- ▶ 18:02 Jason Lemkin If you're better.com and you sold mortgages at the peak and now there's no mortgages because in the U S it's seven percent.
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
- ▶ 3:24 Jason Lemkin Instead of, you know, the classic SDR in the U.S., I don't know exact comps in, in, in Europe, especially, or Central Europe is slower, but in the U.S., a classic comp package for an SDR, even today, might be a sixty-twenty package. 3 times in the scene
- ▶ 31:02 unnamed speaker Um, I don't know if it's happening in the US as well, but what are your thoughts?
From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze Co-Founder & CEO
- ▶ 3:21 Bill Magnuson It is not somewhere over the United States. 4 times in the scene
- ▶ 8:04 Bill Magnuson Now, this is a chart, um, originally from The Economist, but augmented a little bit, ah, the time until 25% of Americans have adopted these subsequent technologies.
- ▶ 9:16 Bill Magnuson There are, there are things that are enduring just, ah, just a couple weeks ago in the United States
Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Software
- ▶ 16:57 Parker Conrad Um, Deal was actually, until very recently, a Rippling customer in the United States.
- ▶ 35:30 Parker Conrad And so what we see in the U.S. is people tend to come to us with one of those problems, and what we do in sales, and by the way, customers very, like, almost, people almost never buy just one rippling product, and they almost never buy all…
Why The Era of Efficient Growth is Now: The State of the Market with SaaStr CEO Jason Lemkin
- ▶ 25:30 Jason Lemkin People are still gonna spend almost two hundred million dollars in the U.S. alone on SaaS, just in the enterprise, 200,000,000,230 billion next year.
Scaling a B2B Leader from $0 to $1B+ ARR: Insights from UiPath's CEO and Founder Daniel Dines
- ▶ 6:55 Daniel Dines From this little consumer program, we got to a small ISV from US, and they, um, they were doing some kind of banking software.
VC AMA with SaaStr CEO Jason Lemkin and Black Mangroves MD Arnaud Bonzom at SaaStr APAC 2023
- ▶ 10:22 Arnaud Bonzom What excites me now, especially in South, in Southeast Asia, is to have a lot of second or third time founders, so I think that is quite interesting in the region, because they have experience, you have also way more talent now, ah, like… 7 times in the scene
- ▶ 14:46 Jason Lemkin My general view is that basically what I see, and this is a very U.S.
- ▶ 25:46 Jason Lemkin Funds that, that don't, non-US style funds that aren't planning on other capital fundraisers or more PE like, may, may, may like that trade off, right?
- ▶ 28:20 Arnaud Bonzom That is what you see more in the US with a lot of competition. 4 times in the scene
SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
- ▶ 25:11 Howard Lerman Not in the United States.
- ▶ 34:40 Howard Lerman Uh, executives in technology are very willing to do this kind of thing, and they don't get the same opportunities that Americans do.
Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV
- ▶ 4:21 Jenny Lee For those of you who have attended similar events in the US, um, we have partners who cover, uh, software services quite a bit. 4 times in the scene
- ▶ 16:31 Jenny Lee And I, I want to caution that because as a global investor, we look at so-called SaaS companies in the US, in China, and in Southeast Asia. 2 times in the scene
- ▶ 29:30 Arnaud Bonzom So we have the customers in China that work more into budget, in the US that are comfortable paying subscription, but here we have a lot of people from India or from Southeast Asia 3 times in the scene
- ▶ 35:05 Jenny Lee In the US market, um, it's great you can sell tools, APIs, and call it SaaS, right, because it's recurring, but, um, it's conditioned on a few criteria. 3 times in the scene
Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder
- ▶ 1:05 Joshua Browder Um, as you can probably tell, I'm British from my accent, and when I moved here, um, a few years ago, um, I will use the excuse that the Americans drive on the other side of the road, but, uh, it turns out I'm actually a terrible driver,… 2 times in the scene
- ▶ 6:23 Joshua Browder So sometimes, uh, the product is, is so boring that, um, you need to kind of have an extra boost with current events and trends, and this is something that I, I've done, uh, and I'm taught, I'll talk about how, how I went from one product…
- ▶ 9:06 Joshua Browder It was like my life's dream to study in the US and learn computer science here.
CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah
- ▶ 5:08 Cherishma Shah This is, like, the mission of the company is to unlock opportunity for America's workforce through education, skilling, and career mobility.
The Secrets to Building a Global Platform and Ecosystem | Xero Global CSO Damien Tampling
- ▶ 13:03 Damien Tampling I mean, even going to the US, every state in the US, you know, is its own kind of, um, journey, and has its own, own nuanced.
- ▶ 20:49 Damien Tampling Um, and spending time in market is really important too, so we held, Xero holds its own event, a Xerocon, um, and that's two to 5000 people in, um, Australasia and the US and the UK, and so again, spending time in a room with all of those…
Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks
What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
- ▶ 2:48 Chris Perrine Stayed up late at night calling those vendors in the States, because their websites were very rudimentary.
- ▶ 25:36 Chris Perrine I, ah, it's always interesting for me being out here so long seeing US companies come in, because it is different. 4 times in the scene
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 0:18 Jason Lemkin I, I may be drawing, it's, it, it's, it's tough to draw, you have to be careful about drawing analogies from different cultures and different communities, but again, when I started investing in Euro to US companies in 2013, 20 14, 2015,… 6 times in the scene
- ▶ 6:07 Jason Lemkin COVID set us back, and we had to focus on, when we came back on, on US and Europe. 5 times in the scene
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