Cherishma Shah
VP, GTM Strategy & Operations, Box · 1 appearance on the record.
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Cherishma Shah is the Vice President of GTM Strategy & Operations at Box. She previously held senior go-to-market strategy and operational leadership roles at companies including Guild Education and Brex.
6statements → 0claims → 0claims resolved → 4.17/5average certainty → 2.17/5average debate potential →
1 opinion · 4 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
Everything Cherishma Shah said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →
Shah: Enablement is an integral part of revenue operations
“And then finally, I would be remiss not to mention enablement. And this is something that I have seen come in and out of sometimes like a rev ops function. However, I believe enablement is an integral part of revenue operations. Because it has not just like th…”
Shah: The strongest RevOps hires are generalists, not domain specialists
“The strongest people I have seen in this role, even people who eventually become go deep in systems or enablement are generalists.”
Shah: RevOps differs from sales ops by spanning the entire customer journey
“That said, I think it's also important to call out that this is incremental to what is, what a traditional sales ops or marketing ops function looks like because revenue operations essentially touches multiple functions across the sales cycle, right? All the w…”
Shah: Delaying a RevOps hire makes fixing processes far more costly
“Oftentimes what happens is when certain things get embedded in the org, changing them becomes much harder, right? And also not just an intensive, right? Resource intensive, right?”
Shah: Validate sales processes manually before codifying them into software tools
“Oftentimes what you want to do is make sure you have the right process Before you put it in the system, right? Like you need to define the sales methodology before you put it in the system. You need to define like, and so what you will likely do is you will do…”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cher | Apr 5, 2023 | 30m |