Loren Padelford

President, Consumer Energy, Palmetto · 1 appearance on the record.

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Loren Padelford is known for building and scaling Shopify Plus into a $1 billion business, later holding senior executive roles at Podium and BILL. He subsequently served as Chief Revenue Officer at Slice, leading go-to-market strategies for independent pizzerias.

25statements → 5claims → 4claims resolved → 0%fully supported → 4.04/5average certainty → 2.12/5average debate potential → 1said about them ↓

0 supported 1 partly supported 3 contradicted 1 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 4 opinions · 14 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 4 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Loren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Padelford: US independent pizzerias generate $50B in annual order flow
“In those pizzerias is fifty billion dollars a year worth of order flow and spend. So when people are like, oh, pizza can't be that big of a market, that's fifty billion dollars worth of TAM in a single vertical in the United States alone.”
Loren Padelford Oct 8, 2024 ▶ 4:19 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Loren Padelford on measured tape to publish a rate. This says nothing about how they speak.

Everything Loren Padelford said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Padelford: Domino's is a vertical SaaS company masquerading as a pizza shop
“Domino's is vertical SaaS. It is a tech company masquerading as a pizza shop, right? It has given their owners, the franchisees, a massive technology stack and a complete unfair advantage. And as a result, Domino's is the most dominant pizza shop in the world.”
Loren Padelford Oct 8, 2024 ▶ 6:24 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Standalone POS software is commoditizing to zero value
“No single, like if you're POS only, like POS will get commoditized to zero and basically already is. Most POS companies alone are making all of their money on the rake of the transaction and not no one's like the hardware is now zero that you have to start.”
Loren Padelford Oct 8, 2024 ▶ 12:48 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Sales teams follow power laws; companies mistakenly just add headcount
“Most businesses that I've seen and most sales orgs that I've seen Almost always fall under a power law. Which is most of the business is being driven by a small number of people. And yet the company continues to add headcount and spread it out. And it's just s…”
Loren Padelford Oct 8, 2024 ▶ 27:47 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Sales leaders should ignore average rep performance and use medians
“The other thing is immediately kill anyone who talks about averages. If they're showing up, they're like the average performance. Oh, the average performance. That's pulled both directions by your worst rep and your best rep. So if you have a rep who's 10,000 …”
Loren Padelford Oct 8, 2024 ▶ 44:38 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Contradicted
Padelford: US independent pizzerias generate $50B in annual order flow
“In those pizzerias is fifty billion dollars a year worth of order flow and spend. So when people are like, oh, pizza can't be that big of a market, that's fifty billion dollars worth of TAM in a single vertical in the United States alone.”
Loren Padelford Oct 8, 2024 ▶ 4:19 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Single-feature SMB products cannot build billion-dollar businesses
“No single thread, especially in SMB is probably high value enough to be alone for you to do alone and create billions of dollars of return.”
Loren Padelford Oct 8, 2024 ▶ 12:14 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Not checkable as stated
Padelford: Early Shopify won $50K deals against $900K Salesforce enterprise contracts
“The average enterprise deal in e-com at that time in history, you had Salesforce doing deals at eight, 900,000 dollars a year that we could do at 50.”
Loren Padelford Oct 8, 2024 ▶ 19:19 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: At $100M revenue, Slice prioritizes growth over gross margin optimization
“We're too early to run the business on a margin profile. When there's so much growth opportunity.”
Loren Padelford Oct 8, 2024 ▶ 22:30 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Sales success is driven by extreme work ethic, not innate talent
“The barrier to entry to success has always in sales has always been the same thing. Work. Right. That's the barrier. The barrier is you got to work your butt off.”
Loren Padelford Oct 8, 2024 ▶ 29:25 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Opinion
Padelford: The internet removed brutal work as the greatest filter in sales
“Sales's greatest filter is brutal work, right? It is the greatest filter. It's been removed in the last 15 years from most orgs that filter because of the internet.”
Loren Padelford Oct 8, 2024 ▶ 29:51 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Disclosure
Padelford: Slice exceeds $100M revenue across tens of thousands of pizzerias
“We're over a hundred million dollars in revenue. We're growing. We've got tens of thousands of customers in the platform and we're extremely early.”
Loren Padelford Oct 8, 2024 ▶ 4:55 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Opinion
Padelford: The pizza industry is essentially recession-proof
“Macroeconomically, it is somewhat quote unquote, recession proof, downturn proof, because like when things are bad, you order pizza. When things are good, you order pizza, right? Funerals, pizza, weddings, pizza.”
Loren Padelford Oct 8, 2024 ▶ 23:55 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Salespeople are fundamentally part of the product itself
“There isn't the product and the salesperson. This is all the product. And so how you talk about it, how much you know about the industry, how much you know about the other customers is part of being a great sales rep.”
Loren Padelford Oct 8, 2024 ▶ 30:21 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Revenue is an output metric, not an actionable direct activity
“I fundamentally believe no one wakes up and does revenue. That's not their job. Revenue is an output of what people do.”
Loren Padelford Oct 8, 2024 ▶ 33:48 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: The CRO's true role is systematic process engineering
“That's the job of a CRO is your process engineer is like breaking all the things down to their component pieces, understanding the math and the metric, understanding the leverage, and then like Better. Better. How do we do it better? How do we do it list incre…”
Loren Padelford Oct 8, 2024 ▶ 35:02 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Enterprises build evaluation processes while small entrepreneurs have none
“The enterprise has set up entire organizations and processes to evaluate stuff. They're always evaluating stuff. The average entrepreneur has zero processes to evaluate anything. They're literally just trying to keep it going every day.”
Loren Padelford Oct 8, 2024 ▶ 40:24 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Sales is fundamentally an interruption science
“Sales is at best interruption science, no one woke up and was like, you know what? I hope happens today. Sales reps call me.”
Loren Padelford Oct 8, 2024 ▶ 40:39 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Opinion
Padelford: Many companies searching for a CRO actually just need a VP of Sales
“The number of companies that say they want one, but what they actually want is a VP of sales is wild.”
Loren Padelford Oct 8, 2024 ▶ 42:04 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: A new CRO not digging into front-line details immediately is a red flag
“If your CROs are not deep inside the org very quickly, like just asking questions, learning, looking at spreadsheets, understanding the motion and with the cut and talking to customers, like talking to customers, listening to calls, all that kind of stuff, lik…”
Loren Padelford Oct 8, 2024 ▶ 42:29 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Vertical SaaS must sequence products by customer problems over short-term revenue
“We are led by the customer's problem set is the kind of only way I've ever seen it really work. You can lead by what makes you money. I think the challenge with that sometimes is that can run out on you. It's like eventually It's if it's not a valuable enough …”
Loren Padelford Oct 8, 2024 ▶ 47:21 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Insight
Padelford: Early SaaS products must target customer-acknowledged problems to drive willingness to pay
“Your early products should solve a very obvious problem for that customer. That customer agrees is a problem that they want to solve because usually those are also the things they're willing to pay you for.”
Loren Padelford Oct 8, 2024 ▶ 48:47 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Partly supported
Padelford: US independent pizzerias outnumber major pizza chains 2 to 1
“There are somewhere between 30 and 40,000 independent pizza shops in the United States. If you combine Domino's, Pizza Hut, Papa John's together, there's about 20,000 shops. So independent pizza is a larger market than like big pizza.”
Loren Padelford Oct 8, 2024 ▶ 3:01 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Contradicted
Padelford: Domino's generates $6B in revenue from 9,000 stores
“Domino's is a six billion dollar revenue company off 9000 stores.”
Loren Padelford Oct 8, 2024 ▶ 16:55 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO
Assertion Contradicted
Padelford: Last year set a record for pizza shop openings
“Last year as a fun fact was the top year for pizza shops growing sorry, pizza shops opening ever.”
Loren Padelford Oct 8, 2024 ▶ 23:37 The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO

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Appearances (1)

EpisodeDateSpeaking time
The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Oct 8, 2024 31m
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