Sora

“But last year, for example, we killed Sora. Which was, you know, good product, and fun, and cool, but used a lot of compute, and not as important as Codex, where we put the compute.”

“Sora's not the best video model right now, so that's why it's not interesting”

“You're going to see some compute rationally, people are going to start allocating tokens to the highest, effectively the highest bidder. You're going to see a lot of throttling, like, you're going to see these plans, like, that's why they shot Sora. You're goi…”

“Don't think you can take Sora and produce compelling gameplay, right? If you want to have a world that you can wander around in a bit, you're good, but what are your abilities to have gameplay mechanics implemented the way you'd like them to be, and to have th…”

“A big part of the whole strategic direction of the company was flawed.”

“From what I read, Sorum made single digit millions of revenue, right, and was consuming a million a week, which actually sounds way too low, right? It must have consumed billions and made single digit millions.”

“The Sora models, which are incredible models, by the way, are a different branch of the tech tree than the core Reasoning GPT series. They're just built in a very different way, and to some extent we're really saying that pursuing both branches is very hard fo…”

“We are actually continuing the SOAR research program in the context of robotics, right, which I think is very clearly going to be a transformative application, which is still a little bit in the research phase”

“Millions of people have made content on the app.”

“Obviously, this is not the end of video creation for OpenAI. This will be rolled into ChatGPT, I imagine.”

“I made a condition so that at the end of every video that used my likeness, you had the, it showed the logo for Cost Plus Drugs. So smart. So smart. And it's been used like hundreds of thousands of times, and I know we've seen a bump as a result.”

“We worked with their team for a couple of months, just helping them develop the product and the idea of like what it would even be. And it started from just like chatting with Sam and identifying that there was a gap for a potential social media, new social me…”

“Sora spent 20 days, which is not insignificant. At the top of the US App Store and reached one million downloads faster than ChatGPT.”

“So they still have Three million DAOs, and it's actually, you know, slightly climbing over time.”

“They were number one on the App Store, the US App Store, for 20 consecutive days, which is very hard to do.”

“And they actually hit a million users faster than ChatGPT itself.”

“In the first iteration of, like, the ads feature that I built about two weeks ago, it's a pretty recent feature the AI is autonomously running ads, so, like, the crazy thing is that as a user, you click on a button called Run Ads, there's a single button, you …”

“That eventually led to us helping them, yeah, develop Sora, and like what it was gonna even be and look like, and all of that stuff, and consulting them. You know, me and my brother have however many years combined of social media experience, like since the be…”

“There are one billion views in six days and yeah, really just a great partnership that worked across the board really well with, between us two.”

“Absolutely. I would say that the most common use case is something like that. You know, like memes on group chats is a real killer use case.”

“People will pay you to teach them how to make AI music. People will pay you to put in a prompt into Suno and teach you how to make AI music. People will pay you to teach them how to go into Sora and make a prompt and make a video on Sora too. People will pay y…”

“This is why it's kind of known that, you know, Sora, you know, OpenAI Sora is literally burning, it's been said to be burning fifteen million dollars per day, right, on the app, essentially with people like playing with the video.”

“But I think what we've seen is like in the retention data and how we're seeing it used is it was massively successful as a creator tool. Like now my feed is probably two thirds AI slop, if not more. And I, over 50% of it is now Sora, whereas before it was like…”

“I think where we're inevitably headed is now when you're swiping TikTok or Reels or Sora, We're eventually gonna end up in a place where most of that content is generated on the fly specifically to target you and to capture your attention as long as possible. …”

“Sam actually even hinted to this in his blog post, sort of hinted that there's going to be a new model where they're compensating creators for their likeness, their name and likeness.”

“Of course, it might also be Sora which is obviously an open AI attempt to solve this, or now Sora has now dropped off the charts as the novelty wore off.”

“We built the Sora Android app using Codex. And They did it in like less than a month. They used a huge amount. One of the nice things about working at OpenAI is you don't get any limits on Codex. They used a huge amount of tokens, but they were able to do what…”

“Disney on Thursday announced a blockbuster deal with OpenAI to invest one billion dollars. For an equity stake in the Chachapi Teammaker. As part of the deal, OpenAI will license more than 200 characters from Disney, so users can create AI-generated videos in …”

“So when Sora came out, it was doing around 240,000 downloads. Looks like a day. Bumped up to around 400,000 or so per day. It has actually dropped significantly, and this won't come as a surprise to you. It looks like it's like around maybe a 150,000 downloads…”

“Disney, which is investing one billion dollars in OpenAI and is going to license their characters for use in Sora.”

“Disney's three year licensing deal Will let users generate videos using Sora of more than 200 Disney, Marvel, Star Wars, and Pixar characters. A curated selection of these short videos will be available to stream on Disney+.”

“Sora was, I think, number one in the charts at that point. It's now 21.”

“Sora, to me, feels like this third, the start of this third phase where Eventually they don't really need creators to make content, right? Yes, today people are prompting, but you could very easily imagine a world in which you're just coming into the feed, and…”

“It is funny to see XAI and Meta sort of like struggle to try to capture that vibe.”

“Sora is kind of proof that, no, these labs, like, they have the taste and capability and the horsepower and the execution to build and ship net new products that also might run you over.”

“At the end, like, at the end of the day, OpenAI is like a, an AGI company. It's like an intelligence company. And so, agents are just, like, one way in which this intelligence kind of be manifested. And so, the way that I'd say we actually think about internal…”

“For my perspective, I think the biggest thing is I think our like image like our I think called like the world simulation team, like the team that builds Sora and all that under Aditya is just extremely solid. Like they are probably, it's like the highest Conc…”

“Sora You know, recent OpenAI product launch. I think if you look at the average or median age of that team, I think it's in the low twenties.”

“If anything, Sora, I think as we all called, was a flash in the pan and is dead.”

“You know, what it's going to do, whether it be Sora, Grok, all the, it's just going to make production costs, filming, DPs, costumes. I mean, it's just, and then you're going to be able to, Either bring Betty Davis back or Elizabeth Taylor. It's going to happe…”

“The Sora, the app platform, the browser, it's quite more than likely that none of those will work.”

“This year, OpenAI spent seven billion dollars on compute. Only two of that was for all of their inference. The remaining five was R&D. So all of ChatGPT, all eight hundred million users, all of Sora, all of like, all, all the sort of like API volume, two billi…”

“That, like, that was, like I mean, I understand it's still probably number one in the free app store or something, but, like, it's not gonna work.”

“I bet they add improvements, though, and it gets like another, they get another hook on the line.”

“There's going to be millionaires, many, many millionaires minted, multi-millionaires over the next few weeks with messing around with Sora too.”

“So many people just don't use the products. And how can you have intuition if you're not making videos on Sora or vibe coding or, you know, there's just so much alpha hiding in plain sight. All you gotta do is use the products.”

“There were so much to do there, but the price for video was much shinier and there was a lot of VC money being poured into it. All the researchers left doing image research and then focused on video.”

“In this last couple weeks with the new version of Sora and a lot of these other new things that are coming out, AI is going to make a whole new kind of filmmaker possible to exist for the first time, which is the filmmaker with no visual skill, right, or acces…”

“The reason you wouldn't want VO three or even Sora to like generate a music track is because it's going to generate a new music track for each clip, because it's only Giving you a piece of the pie.”

“This is very disruptive to us because it essentially makes our six to eight week timeline down to what, like a week or less once you're able to kind of tweak and the quality gets better, which it will over the next three to six months.”

“I do think that, like, for everything I laid out, it's important for now, but it's gonna be baked into Sora's kind of suite, where you can edit clips, you can kind of double tap into this, and this entire process is gonna get, like, a lot faster and a lot chea…”

“Us as consumers are benefiting right now because no one actually has to pay for it on the other end. And this kind of makes the like, 20 tens VC subsidized Uber rides look like, you know a quaint memory where we're just able to get all this benefit as computer…”

“He does say, we'll work with rights holders to block characters from Sora at their request and respond to takedown requests. I think this is nuts and a big deal because they are basically saying, like, it's out there. And you're going to have to come to us to …”

“This model is a huge leap forward in terms of physics IQ. So pretty much all past video generation models really struggled with prompts that, you know, involve like backflips, gymnastics routines, et cetera. And this is really the only model that exists today,…”

“It was really not until GPT-IV where these text models started providing real value for people, and we know how to go make the GPT-IV equivalent of video models, and we will do that, and then a lot of these things that are currently annoying, like doors, or, y…”

“GPT-ONE really was Sora-ONE for this modality. And the progress we've made kind of in the last 18 months getting to this 3.5 moment, right, is really compressed compared to how long it took to go from GPT-ONE to 3.5 in the language domain.”

“One design decision the team made that I thought was really great, and I was actually pushing them in a different direction earlier on, and then I decided they were totally right, and I thanked them and dropped it, was the fact that the feed is AI only. And no…”

“One metric that we're really proud of with this launch so far is that 70% of our users are actually creating content, even to this day, you know, a week and a half after launch.”

“And so, you know, we're closing in on close to like two million weekly active users.”

“You know, my real answer is I've entirely changed my focus of how I spend my days to just go get more compute rather than have to make the computer allocation decisions.”