Peebles: 70% of Sora users are creating content post-launch
Bill Peebles · Sam Altman on Sora, Social Media, The Future of AI, and More · Oct 10, 2025 · at 12:35
OpenAI Sora lead Bill Peebles discusses user engagement numbers shortly after the launch of Sora's creative and social video platform.
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“One metric that we're really proud of with this launch so far is that 70% of our users are actually creating content, even to this day, you know, a week and a half after launch.”
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