Cuban: I Mandated Cost Plus Watermarks on My OpenAI Sora Clones
Mark Cuban · FULL INTERVIEW: Mark Cuban on Robots, AI, Self-Driving, and Advice to Students · Mar 19, 2026 · at 32:33
Mark Cuban explains how he experimented with video AI tools and monetized his digital likeness for his pharmacy venture, Cost Plus Drugs.
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“I made a condition so that at the end of every video that used my likeness, you had the, it showed the logo for Cost Plus Drugs. So smart. So smart. And it's been used like hundreds of thousands of times, and I know we've seen a bump as a result.”
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