Prediction Not checkable as stated
Santos: Zero-cost AI will create media made entirely for self-consumption
“I'm more of a believer that there's going to be sort of new behaviors that you can't see just yet. And this is one of them, right? Which is if cost near zero, then literally everyone can do it. But if everyone can do it, then of course, you know, the, who's go…”
Assertion Not checkable as stated
Santos: OpenAI's Sora is reportedly burning $15 million per day
“This is why it's kind of known that, you know, Sora, you know, OpenAI Sora is literally burning, it's been said to be burning fifteen million dollars per day, right, on the app, essentially with people like playing with the video.”
Opinion
Santos: Modern children's media caters to the lowest common denominator
“To be honest, a bit more mundane and there, there's content, I think it has high production value, but it feels a sort of like, for lack of a better expression, lowest common denominator to, you know, it's kind of like something that's very agreeable, you know…”
Opinion
Santos: AI video generation is currently too expensive to be viable
“Video is actually, It's still expensive enough that it's hard to actually come up with a, if you're not a hyperscaler, to come up with a viable business model. Arguably, it's not a business model even for them.”
Insight
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Assertion Not checkable as stated
Santos: A subscription-only checkout converted better than offering one-off purchases
“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, y…”
Insight
Santos: Dream Stories trains consistent models using synthetic photo variations
“We were able to reduce the number of pictures required to literally just one, because then we're like, holy , you know, we can essentially just ask for one picture, generate the synthetic version of it, and then say, do you like this? Great. So we generate a f…”
Insight
Santos: Giving people creation tools creates novel behaviors, not linear extrapolations
“And so I think if you give people the tools to creation, they will do things that are not necessarily an extrapolation of what we do today.”
Assertion Contradicted
Santos: Women make roughly 70% of Gillette razor purchases
“There's a few products that are like this, like the one I usually tell is like, is Gillette where, you know, usually the woman in the relationship is the one that buys the Gillette. It's like, I think about 70% of the purchases of Gillette are by women. Don't,…”
Insight
Vice Santos: Multi-character consistency in generative AI is exponentially harder
“If you look at most comparable products out there usually they have one character just because the whole thing about having, if it's already hard to keep consistent with one character character, it becomes actually exponentially harder with multiple, not becau…”
Insight
Santos: AI tools make product distribution harder and more critical than execution
“Particularly in the time where you have all these tools like you know, vibe coding, lovable, so on, so forth, where everyone can create the product. You can, you know, it, it's a great time in the sense that, you know, if you ever, you know, if you were ever t…”
Disclosure
Santos: Dream Stories will not make ABC books due to zero repeatability
“That's why we're not doing ABC books. You know, people ask me to say, well, can I get a book about ABC? I was like, no, not interested in that, right? There's no repeatability to that.”
Opinion
Santos: Intercom's Fin works well only with extensive tailoring and customization
“Now it's not amazing. But you know, but it's good and but it requires a lot of customization, right? And I would say that I would still recommend it. But I think the value, you know, if you go out and try Finn, I think what you're going to be very disappointed…”
Assertion Not checkable as stated
Dream Stories has generated about 70,000 user characters since launch
“But we've had since we launched, we had about 70,000 characters created on the platform.”
Insight
Santos: Building consumer AI requires consistency without multiple tries
“It's an entirely different thing to build a product for other people to use it, like, you know, the, you know, with sort of some sort of symbols of quality and consistency, right? So again, you actually mentioned this, right? You go in, you do it, and eventual…”
Disclosure
Santos: Dream Stories used ChatGPT, Stable Diffusion, and LoRAs for consistency
“We use a number of things. We, at the time we used the chat to PT. We used the stable diffusion. I forget the first model we used. We used to do it. We used LORAS, which was we still do in some regards but LORAS is something that, you know, that you literally …”
Disclosure
Vice Santos: Dream Stories sells multiple books per customer via episodic sequences
“I told you that we sell multiple books, you know, to the same person you know, essentially because they're episodic, right? It's a sequence.”
