Santos: A subscription-only checkout converted better than offering one-off purchases
Ricardo Vice Santos · #2290 He’s building an AI media empire · Dec 29, 2025 · at 37:30
Dream Stories founder Ricardo Vice Santos describes an experiment he advised for an influencer's supplement brand comparing subscription-only vs. mixed purchasing funnels.
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“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, you're introducing this point of where there are people wondering, wait, what, what's the catch here?”
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