Dream Stories founder Ricardo Vice Santos discusses the long-term paradigm shifts in media consumption enabled by generative AI.
Assertion Not checkable as stated
Santos: OpenAI's Sora is reportedly burning $15 million per day
“This is why it's kind of known that, you know, Sora, you know, OpenAI Sora is literally burning, it's been said to be burning fifteen million dollars per day, right, on the app, essentially with people like playing with the video.”
Opinion
Santos: Modern children's media caters to the lowest common denominator
“To be honest, a bit more mundane and there, there's content, I think it has high production value, but it feels a sort of like, for lack of a better expression, lowest common denominator to, you know, it's kind of like something that's very agreeable, you know…”
Opinion
Santos: AI video generation is currently too expensive to be viable
“Video is actually, It's still expensive enough that it's hard to actually come up with a, if you're not a hyperscaler, to come up with a viable business model. Arguably, it's not a business model even for them.”
Insight
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Assertion Not checkable as stated
Santos: A subscription-only checkout converted better than offering one-off purchases
“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, y…”
Insight
Santos: Dream Stories trains consistent models using synthetic photo variations
“We were able to reduce the number of pictures required to literally just one, because then we're like, holy , you know, we can essentially just ask for one picture, generate the synthetic version of it, and then say, do you like this? Great. So we generate a f…”