Ricardo Vice Santos

7 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Dec 29, 2025 by Ricardo Vice Santos · across every show →

On the record as a speaker too: Ricardo Vice Santos's record, appearances and statements → this page counts the times other people say the name.

Everything said about Ricardo Vice Santos, oldest first

Dec 29, 2025 negative
Opinion
Santos: Modern children's media caters to the lowest common denominator
“To be honest, a bit more mundane and there, there's content, I think it has high production value, but it feels a sort of like, for lack of a better expression, lowest common denominator to, you know, it's kind of like something that's very agreeable, you know…”
Ricardo Vice Santos Dec 29, 2025 ▶ 6:57 #2290 He’s building an AI media empire
Dec 29, 2025
Assertion Not checkable as stated
Dream Stories has generated about 70,000 user characters since launch
“But we've had since we launched, we had about 70,000 characters created on the platform.”
Ricardo Vice Santos Dec 29, 2025 ▶ 0:54 #2290 He’s building an AI media empire
Dec 29, 2025 neutral
Assertion Contradicted
Santos: Women make roughly 70% of Gillette razor purchases
“There's a few products that are like this, like the one I usually tell is like, is Gillette where, you know, usually the woman in the relationship is the one that buys the Gillette. It's like, I think about 70% of the purchases of Gillette are by women. Don't,…”
Ricardo Vice Santos Dec 29, 2025 ▶ 16:50 #2290 He’s building an AI media empire
Dec 29, 2025 positive
Assertion Not checkable as stated
Santos: A subscription-only checkout converted better than offering one-off purchases
“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, y…”
Ricardo Vice Santos Dec 29, 2025 ▶ 37:30 #2290 He’s building an AI media empire
Dec 29, 2025
Insight
Santos: Giving people creation tools creates novel behaviors, not linear extrapolations
“And so I think if you give people the tools to creation, they will do things that are not necessarily an extrapolation of what we do today.”
Ricardo Vice Santos Dec 29, 2025 ▶ 5:25 #2290 He’s building an AI media empire
Dec 29, 2025 positive
Disclosure
Vice Santos: Dream Stories sells multiple books per customer via episodic sequences
“I told you that we sell multiple books, you know, to the same person you know, essentially because they're episodic, right? It's a sequence.”
Ricardo Vice Santos Dec 29, 2025 ▶ 21:11 #2290 He’s building an AI media empire
Dec 29, 2025 positive
Opinion
Santos: Intercom's Fin works well only with extensive tailoring and customization
“Now it's not amazing. But you know, but it's good and but it requires a lot of customization, right? And I would say that I would still recommend it. But I think the value, you know, if you go out and try Finn, I think what you're going to be very disappointed…”
Ricardo Vice Santos Dec 29, 2025 ▶ 55:49 #2290 He’s building an AI media empire
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