Dream Stories founder Ricardo Vice Santos explains why his AI personalized book company rejects customer requests for ABC books in favor of episodic bedtime series.
Prediction Not checkable as stated
Santos: Zero-cost AI will create media made entirely for self-consumption
“I'm more of a believer that there's going to be sort of new behaviors that you can't see just yet. And this is one of them, right? Which is if cost near zero, then literally everyone can do it. But if everyone can do it, then of course, you know, the, who's go…”
Assertion Not checkable as stated
Santos: OpenAI's Sora is reportedly burning $15 million per day
“This is why it's kind of known that, you know, Sora, you know, OpenAI Sora is literally burning, it's been said to be burning fifteen million dollars per day, right, on the app, essentially with people like playing with the video.”
Opinion
Santos: Modern children's media caters to the lowest common denominator
“To be honest, a bit more mundane and there, there's content, I think it has high production value, but it feels a sort of like, for lack of a better expression, lowest common denominator to, you know, it's kind of like something that's very agreeable, you know…”
Opinion
Santos: AI video generation is currently too expensive to be viable
“Video is actually, It's still expensive enough that it's hard to actually come up with a, if you're not a hyperscaler, to come up with a viable business model. Arguably, it's not a business model even for them.”
Insight
Santos: Subscriptions must be a feature of a service, not a discount hook
“What you want to do is you want to build like a service, something that actually is a service in which Subscription is just a feature of that service.”
Assertion Not checkable as stated
Santos: A subscription-only checkout converted better than offering one-off purchases
“Do an A-B test, you know, have a funnel with subscription only and the funnel where you give both choices and then see what the conversion does. And lo and behold, the one with subscription actually increased conversion because it reduced that because again, y…”