Digital Advertising

“For listeners, digital advertising, you know, Google's universe would not eclipse TV. Until 2017, 20 18.”

“I think like brands are gonna have to shift so dramatically to doing other things because ads are gonna be commoditized.”

“I mean, it's literally like the global digital ad spend, Google and Meta dominate, right? And that's like a seven hundred and forty billion dollar market.”

“The targeting is going to get a lot more personal. It's going to be a lot more funny. It's going to be ads are going to be a lot more entertaining. And it's really up to, you know, the idea people to come up with these ideas.”

“I just brought that up because we have a few companies in our portfolio where what they realized is the cost of fulfilling a sample was cheaper than buying a customer through digital.”

“So the subscriptions could stick around, but I think this is going to continue to be a digital advertising focused market.”

“And then everything else, like everything that you pay below the gross margin line is how is it that you get the product to the consumer? All of that is now sort of up for grabs. You know, in the past you couldn't say, should we open a city? Should we open sho…”

“Global advertising last year was 650 to seven hundred billion dollars, and something like 404 hundred and fifty billion dollars of that was digital, so it's already more than half. And most of the rest is TV.”

“There's never been a single update in digital advertising that has made buying cheaper. The advertising algorithms on these major platforms like Facebook and Google are getting hyper-efficient, and every update just makes them more expensive.”

“In the world, there's a duopoly in digital advertising, and it's Google and Facebook owns basically all the digital advertising on the web, which relates to all this data profiles.”

“And one of the big innovations the last few years, or I should say the last five years, is to decouple where the media, where the ad shows up from the data that's used to decide to put the ad there.”

“In digital, you'll see slightly higher. They'll be in the low double digits.”

“We are typically at least two X above any of the indicators.”

“Oh, for sure. Come on. That's a lot for us actually.”

“And that really worked well. And it was something that we understood and felt like we had a lot more control over than Battling the extremely competitive and complex world of digital advertising. So we really gravitated towards merchandise and e-commerce and m…”

“What I love about that, that job is it's a playground. It's a lovely playground. I can try it all. I mean, big deal if I make a mistake. I show you the wrong ad, ball, you know. I can really, it's like the golden age of experimentation.”