Claudia Perlich

Managing Director, Two Sigma · 1 appearance on the record.

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scientistexecutiveacademic@claudia_perlich ↗LinkedIn ↗pages.stern.nyu.edu/~cperlich ↗

Perlich previously spent nearly eight years as Chief Scientist at ad-targeting company Dstillery following six years in the Predictive Modeling Group at IBM T.J. Watson Research Center. She has won multiple ACM SIGKDD Cup competitions and published over 50 papers on machine learning, predictive modeling, and data leakage.

5statements → 1claims → 0claims resolved → 4/5average certainty → 2.4/5average debate potential → 6said about them ↓

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 3 opinions · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Claudia Perlich said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Perlich: Industry bonuses encourage advertising professionals to ignore ad fraud
“I mean, there are so many people who are much better off looking the wrong way when it comes to fraud. Everybody's bonus just basically hinges on getting the wrong metrics a little bit up.”
Claudia Perlich Dec 5, 2013 ▶ 27:06 Panel Discussion // Data Driven #16 // May 2013
Opinion
Perlich: Online advertising metrics and analytics are a huge mess
“I mean, honestly, the whole question of metrics and analytics is a huge mess”
Claudia Perlich Dec 5, 2013 ▶ 26:25 Panel Discussion // Data Driven #16 // May 2013
Opinion
Claudia Perlich: Cleaning data was more valuable than subsequent academic research
“That was a very valuable experience, much more so than the research of what happened afterwards.”
Claudia Perlich Dec 5, 2013 ▶ 21:13 Panel Discussion // Data Driven #16 // May 2013
Opinion
Claudia Perlich: Digital advertising is the golden age of experimentation
“What I love about that, that job is it's a playground. It's a lovely playground. I can try it all. I mean, big deal if I make a mistake. I show you the wrong ad, ball, you know. I can really, it's like the golden age of experimentation.”
Claudia Perlich Dec 5, 2013 ▶ 22:42 Panel Discussion // Data Driven #16 // May 2013
Disclosure
Perlich: Digital advertising machine learning models operate in ten million dimensions
“Today we are building models in, I build models in, you know, ten million dimensions with, on a good day, a 100,000 positives, on a bad day, 5000, and good, it's not good enough to survive on Wall Street, but hey, for advertising, it's just fine.”
Claudia Perlich Dec 5, 2013 ▶ 53:38 Panel Discussion // Data Driven #16 // May 2013

The other half of the tape: Claudia Perlich's own voice is left out of every number here. Other people bring the name up 6 times in 1 episode on the MAD Podcast. every mention, with the transcript →

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Appearances (1)

EpisodeDateSpeaking time
Panel Discussion // Data Driven #16 // May 2013 Dec 5, 2013 6m
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