Perlich: Industry bonuses encourage advertising professionals to ignore ad fraud
Claudia Perlich · Panel Discussion // Data Driven #16 // May 2013 · Dec 5, 2013 · at 27:06
Claudia Perlich, data scientist at m6d (Dstillery), explains why ad tech companies and agencies do not actively filter out fraudulent botnet traffic.
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“I mean, there are so many people who are much better off looking the wrong way when it comes to fraud. Everybody's bonus just basically hinges on getting the wrong metrics a little bit up.”
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“That was a very valuable experience, much more so than the research of what happened afterwards.”
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“Today we are building models in, I build models in, you know, ten million dimensions with, on a good day, a 100,000 positives, on a bad day, 5000, and good, it's not good enough to survive on Wall Street, but hey, for advertising, it's just fine.”