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ad fraud

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 5, 2013 by Claudia Perlich · across every show →

Everything said about ad fraud, oldest first

Dec 5, 2013 negative
Assertion Not checkable as stated
Perlich: Industry bonuses encourage advertising professionals to ignore ad fraud
“I mean, there are so many people who are much better off looking the wrong way when it comes to fraud. Everybody's bonus just basically hinges on getting the wrong metrics a little bit up.”
Claudia Perlich Dec 5, 2013 ▶ 27:06 Panel Discussion // Data Driven #16 // May 2013
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