Claudia Perlich

5 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Dec 5, 2013 by Claudia Perlich · said 6 times in 1 episodes since 2013 · across every show →

On the record as a speaker too: Claudia Perlich's record, appearances and statements → this page counts the times other people say the name.

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Everything said about Claudia Perlich, oldest first

Dec 5, 2013 bullish
Opinion
Claudia Perlich: Digital advertising is the golden age of experimentation
“What I love about that, that job is it's a playground. It's a lovely playground. I can try it all. I mean, big deal if I make a mistake. I show you the wrong ad, ball, you know. I can really, it's like the golden age of experimentation.”
Claudia Perlich Dec 5, 2013 ▶ 22:42 Panel Discussion // Data Driven #16 // May 2013
Dec 5, 2013 negative
Opinion
Perlich: Online advertising metrics and analytics are a huge mess
“I mean, honestly, the whole question of metrics and analytics is a huge mess”
Claudia Perlich Dec 5, 2013 ▶ 26:25 Panel Discussion // Data Driven #16 // May 2013
Dec 5, 2013
Disclosure
Perlich: Digital advertising machine learning models operate in ten million dimensions
“Today we are building models in, I build models in, you know, ten million dimensions with, on a good day, a 100,000 positives, on a bad day, 5000, and good, it's not good enough to survive on Wall Street, but hey, for advertising, it's just fine.”
Claudia Perlich Dec 5, 2013 ▶ 53:38 Panel Discussion // Data Driven #16 // May 2013
Dec 5, 2013 positive
Opinion
Claudia Perlich: Cleaning data was more valuable than subsequent academic research
“That was a very valuable experience, much more so than the research of what happened afterwards.”
Claudia Perlich Dec 5, 2013 ▶ 21:13 Panel Discussion // Data Driven #16 // May 2013
Dec 5, 2013 negative
Assertion Not checkable as stated
Perlich: Industry bonuses encourage advertising professionals to ignore ad fraud
“I mean, there are so many people who are much better off looking the wrong way when it comes to fraud. Everybody's bonus just basically hinges on getting the wrong metrics a little bit up.”
Claudia Perlich Dec 5, 2013 ▶ 27:06 Panel Discussion // Data Driven #16 // May 2013
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